AdWords Keyword Planner Officially Launches
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdW…
Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
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Google AdWords Express Gets a Facelift
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.
Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a…
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New Google Maps UI Calls For Shifts In SEO Tactics
Last week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy vi…
#ifihadglass Winners Soon To Get Invites To Pick Up Glass
It seems as if the second batch of Google Glass Explorers will soon be getting invites to pick up their Google Glass…
Google Slaps Sprint For Spammy Community Forum
The next large brand to be penalized by Google is Sprint, the large U.S. wireless provider.
A Google Webmaster Help thread has Kent Van Deusen, the Sprint website support representative…
Google Maps Business Ratings Now Up To Five Stars
Remember when Google took over Zagat and then announced they are dropping the star reviews for businesses…
Google AdWords Ads Take 24 To 72 Hours To Be Approved
A Google AdWords Help thread has Google’s Charvi explaining how long an AdWords ad can take to be approved.
Typically…
Nofollow Your Links? How Long Until Google Notices
A WebmasterWorld thread has one SEO/Webmaster asking how long will it take for Google to show him the fruits of his efforts after nofollowing a bunch of links on his site.
He wanted to know how long will it take Google to notice the nofollows and see …
Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords…
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Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums
The latest large brand to be hit with a user generated content spam penalty notification is Sprint, the large U.S. wireless communications company. Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their site that was…
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Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use
Google has quietly dropped the “Translated Foreign Pages” search filter from the Google search options menu. Google tells us the option was removed due to lack of use but they say they are still committed to making the web available to as many people, in as many languages as possible….
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How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality
The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns.
Which Online Flower Store’s PPC Ad Won Mother’s Day 2013?
Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online].
SMX East Registration Open – Best Rate Available Now, Save $300
Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and…
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How to Start YouTube Advertising in 9 Steps
Online video is huge and video viewing doesn’t seem to be slowing down any time soon. If you’re ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.
5 Pillars of a Successful Modern Web Design
The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.
SearchCap: The Day In Search, May 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video…
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