Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
At Google I/O, Google Analytics introduced a new feature that’s quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.
Where Have All The Linkers Gone?
A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means…
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Bing Ads Launches Traffic Quality Center
Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network. The site includes sections th…
SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs
This Gartner report provides: Nine measurement areas your CMO needs to understand Metrics your web analyst can use to inform the CMO Ways to align measurement technology with business needs Download now »
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With Rich Pins, Pinterest Begins Working Better With Brands
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
Google Removes Links To Documentary In Response To Invalid Takedown Requests By Hollywood Studios
The recently released TPB AFK: The Pirate Bay – Away from Keyboad, a documentary that sympathizes with the founders of the infamous file sharing website The Pirate Bay, has become the target of fraudulent link takedown requests from major Hollywood Studios, including Viacom, Paramount, Fox…
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Google’s Search Market Share Drops as Bing Passes 17%
Google’s search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft’s Bing saw the biggest increase with a total search market share of 17.3 percent.
New AdWords Editor Update For Enhanced Campaigns
Google rolled out a new version of Adwords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns. New capabilities include: Bid adjustments for placements, topics, and audiences Mobile bid adjustments at the ad …
Google AdWords Launched Keyword Ad Planner
Google announced a new keyword tool named the Keyword Planner.
The tool can be found under the Tools & Analysis tab when you are logged into your Google AdWords account. The tool combines the benefits of the Keyword Tool and the Traffic Estimator into an integrated workflow…
Google’s Data Highlighter Supports 6 New Data Types
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmaster…
Graph Search Turns White, Looks More Like A Traditional Search Box
This morning many hardcore Facebook users will be surprised when they login and look towards the iconic top blue bar. The coloring of Graph Search has been inverted and now features a bright white centered search box in the midst of the top bar. Searches still act the same and provide the same…
Please visit Search Engine Land for the full article.
Designing a Content Strategy to Destroy Your SEO Nemesis
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
Social Signals Are So Last Week – Use Infographics to Drive Real Leads
There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching…
Google On How To Avoid AdWords Ad Disapproval
Google AdWords support representative, Charvi…
Search Google & Get Google Now Reminders
Google Now is now more baked into Google Search. For example, if you do a search for [when is fathers day 2013 or other factual dated queries…
Yahoo Spends $1.1 Billion To Be Cool (Buy Tumblr)
I’m sure you heard the news by now, Yahoo has acquired Tumblr for a cool $1.1 billion in cash.
Seriously…
6 New Data Types Now Supported By Google’s Data Highlighter Rich Snippet Tool
The Google Data Highlighter tool, which initially launched in December with support for just marking up pages that had event data…
Google+ in the SERPs Increasing; Authorship Adoption High [Data]
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
Google Analytics Language Report: What You Can Learn About Your Visitors
The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.