BullGuard Breaks Google’s Search Results
Last week, we reported on a large number of PC users complaining that the Google search results were simply not showing up.
Google got to the bottom of it. Users using BullGuard, an internet security and antivirus application…
Google Update Still Brewing From Late Last Week
On January 9th we reported on early chatter of a Google update, which has now grown to almost 200 comments. Early on, the chatter was slow but now, over the past couple days…
How To Use Excel To Easily Spot SERP CTR Trends
Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.
Please visit Search Engine Land for the full article.
Start The New Year With A PPC Health Check: Part 1
As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have…
Please visit Search Engine Land for the full article.
16 Examples of How to Use Non-SEO Friendly Content for SEO
Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.
Google Image Search Adds Usage Rights To Search Tools
Now when you go to Google Image search, you will see an extra option under the search tools for “usage rights.” Searching and filtering images by “usage rights” is not a new feature for Google Image Search. The feature has been around since 2009 but Matt Cutts,…
Please visit Search Engine Land for the full article.
Creating Links That Offer The Best User Experience
We focus a lot on where we our links should go. We analyze Domain Authority and social metrics until we can spew back a site’s numbers faster than our own phone number. We nit-pick sidebars, in-content and author box placements until we’re blue in the face. But we don’t put nearly…
Please visit Search Engine Land for the full article.
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you’re paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC.
Google Buys Nest For Hardware Design
Google announced yesterday that they acquired Nest for $3.2 billion (yes billion) in cash. You read that right…
Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content
Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for…
Please visit Search Engine Land for the full article.
Will 2014 Finally Be the Year of the Web Analyst?
Demand for analytics talent in leadership positions is growing fast. Here’s some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.
Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data
Is Bing about to take away more organic keyword data? It sure looks that way, as https://www.bing.com is now active. Bing says it is “still evolving” its rollout of HTTPS, but promises to “keep the SEO/SEM community needs top of mind…”
SearchCap: The Day In Search, January 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool In an interview published by Irish Independent, Irish airlines Ryanair…
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DuckDuckGo Celebrates 1 Billion Searches in 2013
Niche search engine DuckDuckGo announced it served more than 1 billion queries in 2013. Spikes in traffic occurred around the time the NSA surveillance scandal broke, catapulting traffic on the “anonymous search” engine around May of last year.
Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool
In an interview published by Irish Independent, Irish airlines Ryanair CEO Michale O’Leary claims his airline has entered a partnership with Google, and is providing the search engine with flight pricing to help build a travel search and comparison tool. “We’ll be sharing the…
Please visit Search Engine Land for the full article.
How Local Businesses Can Leverage Twitter’s New Nearby Feature
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select…
Please visit Search Engine Land for the full article.
Google Images Within Web Results: Testing User Interface
On Friday, Moz posted on Google+ a user interface test that shows a couple things.
(1) It shows the…
Only 15% Say The Disavow Tool Benefits Their Rankings
The Google Disavow tool is a popular subject with all the link penalties floating around. But the big question is, does it actually help your site to rank better…
One-Line Google Reconsideration Request Worked
A webmaster at WebmasterWorld claimed that while some reconsideration requests he submit take five or more times…
Google Link Schemes Update Doesn’t Change Much
On Friday, I broke the news that Google changed their link schemes guidelines on widget links. In short…