Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to…
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Google Checkout Going Out of Business in 6 Months
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013.
Google Trends Gets New Monthly Top Charts & Trending Topics Displayed In Bold Color Visualizations
Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to…
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Non-Descriptive Labeling Can Hurt Your SEO & Site Usability
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The…
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Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking
There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs.
Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the…
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Google Maps Reviews Tech Issues? Google’s FAQ
Jade Wang from Google posted in the Google Business Help forum an FAQs on what to do if you are having technical issues with your Google Maps reviews.
She answers 11 different questions related to this topic…
Video: Google Conversational Search In Action
As Danny Sullivan reported earlier, Google’s Conversational Search is now live on the Google desktop at Google.com.
Basically, it lets you talk your query to Google and Google will respond back with a response…
Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search, including keywords,…
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How to Turn Events into Link Building Opportunities
With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.
Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is…
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Free Google Shopping Listings To End Worldwide July 11th
On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerl…
GeoGuessr: Addictive Google Maps Guessing Game
Spotted via Hacker News a site named geoguessr is an addictive guessing game that has you look at Google Street View imagery and you click on the Google Map to say where that image was taken from…
Webmasters Upset Big Brands Get Personalized Responses From Google’s Matt Cutts
Many webmasters know that it is incredibly hard to get a Google representative to respond to their concerns one-on-one, let alone Google’s head of search spam, Matt Cutts.
Google simply does not have the resources…
Flexible Bid Strategies Comes To Google AdWords
Google announced that soon you will be able to have more flexible bidding methods for your keywords and campaigns. Google is calling this flexible bid strategies and it is coming in the next couple weeks to those who’ve upgraded to enhanced campaigns….
7 Principles From 7 Years Of Landing Pages
In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first…
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Marketing Automation & Search – 3 Strategies for Mutual Success
Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.
Social Strategy for Regulated Industries
Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here’s how brands can harness the power of social signals.
Google’s Impressive “Conversational Search” Goes Live On Chrome
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all…
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SearchCap: The Day In Search, May 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Where Have All The Linkers Gone? A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for…
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