Does Anyone Have Current Click Through Rates for top Organic Rankings?
Read Bob’s sticky first
Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While st…
Google Webmaster Tools Wants To Improve Site Moving Features
Google has a change of address feature in Google Webmaster Tools…
Google: Your Rich Snippet Spam Didn’t Hurt Your Rankings, It Is Your Low Quality Site
Despite Google cracking down over the years on rich snippet spam and then applying rich snippet reductions recently – Google told a webmaster that the rich snippet spam didn’t hurt their rankings…
Google Webmaster Tools Threatened By Lawyer, Google Deletes Threat?
I was following this entertaining thread at Google Webmaster Tools where a lawyer threatened Google with a massive lawsuit for not responding to his requests about Google Webmaster Tools…
When Does Google Process Your Disavow Link Request?
There is an excellent question at WebmasterWorld asking how does one know when Google does process your disavow link file…
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags.
Health & Medical SMBs Spend More On Marketing Than Other Industries
When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors,…
Please visit Search Engine Land for the full article.
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here’s how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin.
Google’s Lock SafeSearch Feature Breaks
For those trying to set their SafeSearch to locked in Google, they were out of luck yesterday. The key was jammed…
Google Cuts Authorship in Search Results by 20-40%
Getting your face on Google’s search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
Adobe Marketing Cloud Integrates Campaign and Experience Manager
Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products.
SearchCap: The Day In Search, January 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a…
Please visit Search Engine Land for the full article.
YouTube Unveils New Comment Management Page
YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched the system over to its social arm. Here’s a look at what’s new.
Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews
It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO Jeremy Stoppelman in The…
Please visit Search Engine Land for the full article.
Two Videos Of What It Would Be Like If Google Was A Real Living Person
Google, as a search engine, is incredibly helpful to most of us. But what if Google was a real person? There are two video parodies that make fun of what a Google would be if it was a real guy. Note: Some of the language in the video might not be safe for work. College […]
Please visit Search Engine Land for the full article.
Google Images Makes it Easier to Search by Usage Rights
Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful when trying to find images that you can safely use for publishing on your own sites.
Thousands Of Hotels Listings Were Hijacked In Google+ Local
Thousands of hotels listed within Google+ Local appear to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. Google+ Local listings are what Google depends on to provide results in Google Maps or Google Search, when…
Please visit Search Engine Land for the full article.
Google Buys Nest, Spends $3.2 Billion on ‘Smart Home’ Device Maker
Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke alarms and thermostats. The deal clearly positions Google as being ready for the new era of the “connected home.”
Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook is winning in terms of traffic and perceived value. But the traffic isn’t organic; it’s paid for.