Where’s the Search?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings
Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your…
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At The Digital Crossroads: Shifting To Audience-Centric Marketing
In the first half of 2013, search advertising represented 43% of all digital ad revenue. The primary reason paid search remains so successful is that it creates a direct link between users and their intent. For marketers, the ability to deliver an ad p…
Google’s Matt Cutts: We Don’t Have Different Algorithms For Different Ranking Positions
Google’s Matt Cutts released a video yesterday answering the question…
Google Maps: One Does Not Simply Walk Into Mordor
This is an old one, but I’ve never seen it. Michael Gray on Twitter noted that when you do walking directions in the (not new) Google Maps from The Shrine to Mordor, you get a funny response from Google.
Yes, Google says…
Google Apologizes For The Hotel Listing Hijack In Google Places
I have to assume most of you by now heard about the huge mess going on with Google Maps business listing in the hotel sector…
Mistake Shows TD Canada Trust Mobile Site In Google Desktop Results
Patrick Wagner, the Senior Search & Digital Analyst at TD Trust Canada, a major bank, posted in the Google Webmaster Help forums complaining that Google listed their mobile site in the desktop search results.
In short, if you search for [canada trust] in Google Canada…
Google Now Cards Hit The Desktop For Mac, Windows and Chrome OS Users
The ever-helpful Google Now service is now available on your desktop for both Mac, Windows and Chrome OS users. This Google Now service features Google Now cards that are run through the latest Google Chrome build (Chrome Canary) and will work for thos…
Dian Fossey Google Zoologist Doodle
If you visit Google today, in virtually all Google home pages across the world, you will see a special jungle, mountains, gorillas logo with a picture of Dian Fossey.
Dian Fossey was born today, January 16th in 1932…
Dian Fossey Commemorated With Google Logo To Mark The Famous Zoologist’s 82nd Birthday
Today’s Google logo is an artful tribute to zoologist and avid Gorilla enthusiast Dian Fossey in honor of her 82nd birthday. The image depicts Fossey taking notes with a gorilla sitting behind her. The logo includes illustrations of the the Silverback gorillas Fossey studied during her time…
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Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO
Rand Fishkin, the cofounder of Moz, formerly known as SEOmoz, is stepping down from his role as the CEO of the company today. Rand announced the news on his personal blog about a month ago. He said it was because he felt he was “out of his depth, and poorly suited, especially from an…
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Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]
Bing ended 2013 with an all-time high market share of search activity inside the US, but it was Google with the biggest monthly gain in December according to the latest comScore qSearch data. Google’s share of search queries was up 0.6 percent in December to 67.3 percent. Using…
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SearchCap: The Day In Search, January 15, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission …
Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]
A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers.
EU Wants More Search Concessions, Google Defies French Authority
Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort to settle potential antitrust claims against the company. EU Competition Commissioner Joaquin Almunia made public statements asserting that Google needs to…
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Is Lowe’s The First Brand To Adopt Jelly?
A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you’re among the world’s biggest brands, or a small home-based business, that’s a question you have to wrestle with….
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Twitter Expands Tailored Audiences, Redesigns Web Interface
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
Google’s Matt Cutts: We Don’t Have Different Algorithms For Different Web Position Slots
Google’s head of search spam, Matt Cutts, posted a video answering another webmaster question. The question was, “Are results in different positions ranked by different algorithms?” The answer is no, Google does not have reserve web search results slots or positions for ranking…
Please visit Search Engine Land for the full article.
New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog.
The Big SMX West Preview – A Virtual Tour Of What To Expect
Amit Singhal has overseen Google’s search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google’s new “Hummingbird” algorithm update, no one has better insight into Google’s many methods of trying to make sense of the world’s information than…
Please visit Search Engine Land for the full article.