Changes in crawl error reporting for redirects
Webmaster level: intermediate-advancedIn the past, we have seen occasional confusion by webmasters regarding how crawl errors on redirecting pages were shown in Webmaster Tools. It’s time to make this a bit clearer and easier to diagnose! While it used…
Pinterest Adds Vegetarian, Vegan, Gluten-Free & Paleo Filters For Recipe Related Searches
Pinterest has updated its search features, making it possible to filter for vegetarian, vegan, gluten-free and paleo ingredients or recipes when performing food-related searches. According to the announcement, Pinterest is rolling out the new search fe…
Expedia & Google: No Comment From Both About Possible Expedia Penalty
Expedia appears to have been hit by a Google penalty related to unnatural links. So what do Google and Expedia have to say about the situation? No comment. As covered yesterday, the visibility of Expedia listings in Google appears to have recently plun…
Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”
Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead. In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of…
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SearchCap: The Day In Search, January 21, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Link Building Soon Be A Thing Of The Past? The other day while working on a client proposal, I came to the sec…
Live @ SMX West: Long-Term SEO & How To Win For Years, Not Days
The life of an SEO can be challenging. Just when you think you’ve got things figured out, have mastered the nuances of hundreds of ranking signals and have perfected your own tactics and techniques to achieve great search engine visibility, someone like Google’s Matt Cutts will write a…
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SPONSOR MESSAGE: Get $50 Credit on Bing Ads
You know how search advertising works: those listed at the top of the results page are clicked most often. You also need clicks from high-quality searchers who are more likely to buy. Begin your trek to the top of the list – visit the Bing Ads solution center on Search Engine Land and save…
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Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more.
The 2014 Super Bowl Commercials Just Kicked Off
Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Fittingly, everyone can now get a sneak peek of some of this year’s commercials on the YouTube Ad Blitz pregame gallery.
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don’t detail much about why those particular ads were removed.
Learn from the Pros: See Who’s Speaking at SMX West and Save $200
More than 80 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX West conference, March 11-13 in San Jose, CA. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. You’ll…
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The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Understanding content at a page level gives you a bird’s eye view of what resonates with a brand’s audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.
Bing’s Duane Forrester On Keyword In Domain Name
Duane Forrester, Bing’s version of Matt Cutts (on some level), posted this long blog post on the importance of keywords in domain names on rankings.
In short…
New Google AdSense Arrows: Square Backgrounds With Thin Arrow
A WebmasterWorld thread is chatting about a new Google AdSense test where the arrows in the AdSense units are once again changing.
I was able to find a picture of this in action on my own personal blog…
Was Expedia Penalized By Google? SearchMetrics Says So.
Yesterday morning Patrick Altoft tweeted to me that SearchMetrics is reporting Expedia lost about 25% of their Google traffic overnight.
SearchMetric is indeed reporting this and I confirmed it with Marcus Tober from SearchMetrics via email…
Google’s Matt Cutts: Guest Blogging For Links Or SEO Is Over & Dead
Yesterday, Matt Cutts, Google’s head of search spam and the most loved to be hated man at Google, posted on his personal blog that guest blogging is dead at least for link building or SEO purposes…
Will Link Building Soon Be A Thing Of The Past?
The other day while working on a client proposal, I came to the section about link building and had to pause. While everything we include in a proposal is relevant, strategic, and in my opinion, a good tactic, I wasn’t sure I wanted to position it as link building. As someone who has been…
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Marin: 40 Percent Of Google PLA Clicks To Come From Smartphones By Dec 2014
By now it’s clear that retailers made record investments in Google product listing ads (PLAs) in Q4 2013, as reports from Covario, RKG and IgnitionOne have each shown. Today, Marin Software released its own findings which reinforce the general consensus that PLA performance this past holiday…
Please visit Search Engine Land for the full article.
Seeking Search Engine Love? Begin With Yahoo Bing and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a website is, and should become a vital reference when planning, optimizing, or evaluating a site.
2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
You poured data into a pivot table. Now what? Make them smarter. Here’s how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function.