Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies

In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…

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SearchCap: The Day In Search, June 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can…

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Don’t miss out on learning from the pros. Attend an SMX Advanced workshop!

Sharpen your marketing skill set by attending one of six post-conference workshops next week at SMX Advanced in Seattle. Choose from SEO, international search, social media community management, AdWords, local search or in-house SEO. Secure your spot – register now!

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Microsoft Search Ad Revenue Estimates Get Major Downgrade; Google Retains 74% U.S. Market Share [Report]

eMarketer has issued a major revision to its predictions for Microsoft’s U.S. search ad revenue. The latest estimates peg Microsoft net search ad revenue at $660 million last year and $890 million this year, down substantially from the previous estimates of $1.41 billion last year and $1.84…

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