WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more.
People, Videos, News: Twitter Adds New Search Filters
Earlier today Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super…
Please visit Search Engine Land for the full article.
2014 Industry Survey Reveals Salaries, Top SEO Tools & More
Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with “(not provided)”.
Searching For Super Bowl Ads? Watch Our Official Playlist
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as…
Please visit Search Engine Land for the full article.
Searching For Super Bowl Ads? Watch Our Official Playlist
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories
Matt Cutts, Google’s head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links. The question posed was: Links from relevant content in article directories — Seen as good or bad? eg. I link my beauty website from a…
Please visit Search Engine Land for the full article.
11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t
I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns…
Please visit Search Engine Land for the full article.
Report: Google Close (Again) To EU Antitrust Settlement
The third time may be the charm. According to Reuters Google is (once again) “close to settling a three-year antitrust probe by European regulators after it offered ‘much better’ concessions” to the European Commission (EC). However Google has been here before. Two previous…
Please visit Search Engine Land for the full article.
Google May Be Forced To Pay $1 Billion To Patent Troll
A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of…
Please visit Search Engine Land for the full article.
Search Google+ Photos For Motion To Get Animated Photos
Google+ posted on Google+ a search tip to help you create and find pictures that were made into animated GIFs through their autoawesome feature.
You can search Google+ Photos for the word [motion] and Google will return pictures that have motion from …
Search Google+ Photos For Motion To Get Animated Photos
Google+ posted on Google+ a search tip to help you create and find pictures that were made into animated GIFs through their autoawesome feature.
You can search Google+ Photos for the word [motion] and Google will return pictures that have motion from …
Google Answers Questions With Longer Responses Now
Google for as long as I can remember showed answers for basic questions. Questions like what is the weather, what is 1+1 and so forth.
Now, Google is answering more complex questions with more more detailed responses…
Google Answers Questions With Longer Responses Now
Google for as long as I can remember showed answers for basic questions. Questions like what is the weather, what is 1+1 and so forth.
Now, Google is answering more complex questions with more more detailed responses…
Google’s Matt Cutts: We’re Taking Action Against Buzzea, The French Link Network
Last night at around 3am EST (this morning), Google’s Matt Cutts Tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).”
Buzzea has already posted a message on their site acknowledging the Google pen…
Google’s Matt Cutts: We’re Taking Action Against Buzzea, The French Link Network
Last night at around 3am EST (this morning), Google’s Matt Cutts Tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).”
Buzzea has already posted a message on their site acknowledging the Google pen…
4 Website Testing & Optimization Tips For More Revenue
It’s time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and title tags and meta descriptions.
Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches
In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are “generally evenly…
Please visit Search Engine Land for the full article.
How To Optimize Database-Driven B2B Websites
Database-driven websites are very common in the B2B sector. This is because many companies want to have a catalog of products available on their site for distributors, but it would not be cost-effective to manually build out those pages as they are mea…
Google Takes Down Another Link Network, France’s Buzzea
Google’s head of search spam, announced on Twitter earlier this morning, that Google has taken action on another “link network” named Buzzea. Matt Cutts tweet read, “Today we’re taking action on a French link network that violates our quality guidelines…
Please visit Search Engine Land for the full article.
Twitter Advertising Guide
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.