Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, January 31, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nadella Would Bring Search Cred To Microsoft CEO Role Based on several reports is appears very likely that Microsof…
Nadella Would Bring Search Cred To Microsoft CEO Role
Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He’s also a B-school grad. For the past three years Nadella has run Microsoft’s Server & Tools business. Before…
Please visit Search Engine Land for the full article.
What Time Does Super Bowl 2014 Start? Look Up!
Along with the Super Bowl, there’s another annual big game that happens — sites trying to be number one for “What Times Does The Super Bowl Start?” This year, I want to win by pointing out that no one should click on any of the articles competing. Just look up, searchers…
Please visit Search Engine Land for the full article.
Yahoo Updates Its Local Search Results
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google.
AdWords Patent Infringement Costs Google Big Money
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars.
4 Content Marketing Strategies That Still Build Links
Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for…
Please visit Search Engine Land for the full article.
Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality
In the newest update to Bing Ads Editor, the Bing Ads team has given the Sync Results window some useful functionality Like AdWords editor, the new synch window in Bing Ads Editor shows the total number of changes and the number of those that have been…
Index Your Content Faster With the Fetch as Google Tool
Have new content that you’d like to be discovered and found in Google’s search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google’s index.
Google Q4 2013 Earnings: Revenues Up, Paid Clicks Up & CPCs Down
Last night, Google announced earnings – the results were mixed where revenue targets were beat but earnings-per-share was lower than targets. In after hours trading last night…
Bing Rewards Adds iOS & Android Support, Windows Coming Later
Bing announced they are bringing their Bing Rewards program to mobile devices. Well, not all mobile devices, just iOS and Android for now. Some what ironically, Windows devices are currently not supported…
Do-It-Yourself Glass Frames Beat Google’s $225 Frames?
As you know, Google released prescription frames and now some have actually received them and been trying them out.
They aren’t cheap, they cost $225 and you have about five styles to choose from. Better yet, they don’t fold, like normal Google Glass…
Can You Rank In Google Without Content?
A WebmasterWorld thread has a webmaster who has a site that doesn’t have any real content. It is basically statistical downloads and specifications downloadable as PDFs or Zip files…
Single Page Websites & SEO
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video…
Please visit Search Engine Land for the full article.
Search In Pics: The Simpsons With Google Glass, Oscar Mayer Car At Google & Google Military Truck
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Spotted At Google: The Oscar Mayer Wienermobile: Source: Twitter Google…
Please visit Search Engine Land for the full article.
Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app.
SearchCap: The Day In Search, January 30, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates,…
Please visit Search Engine Land for the full article.
Google Q4 2013 Earnings Report $16.86 Billion In Revenues
Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s…
Please visit Search Engine Land for the full article.
Matt Cutts: Using Article Directories for Links? Just No
If somehow you’re still using article directories as a link building tactic in 2014, just don’t. In his latest webmaster help video, Google’s Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.