How to Use Google Webmaster Tools to Maximize Your SEO Campaign
When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance.
Confessions Of A $100/Month SEO Client
Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here’s some free market research! Last week, I got my kitchen counters resurfaced. Inevitably the service guy asked me what I did for a living. When I told him I did SEO, the conversation quickly turned to…
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Google Doodles Where The Wild Things Are For Maurice Sendak’s 85th Birthday
Beloved children’s book author and illustrator Maurice Sendak is being celebrated today on Google’s home page with an animated Doodle showcasing the author’s work. Users can click the play icon to view an animated wheel of Sendak’s characters. Born June 10, 1928 in Brooklyn,…
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Should You Create Ad Group Sitelinks in Enhanced Campaigns?
One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can…
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Now Updated: The Periodic Table Of SEO Success Factors
Two years ago, we released ”The Periodic Table Of SEO Ranking Factors.” Now we’re back with an update. We’ve introduced some new elements, adjusted a few rankings and given the table a more encompassing name, The Periodic Table Of SEO Success Factors. Clicking on the image…
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What’s Changed With The Periodic Table Of Search Engine Optimization
We’ve updated our Periodic Table Of SEO Success Factors that was created in 2011 to add several new elements, drop a few, broaden it to include “success factors” rather than just “ranking factors” and adjusted weightings of several elements on the table. For those…
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PRISM: Watch Googlers Defend Google
I assume by now you’ve all heard about the U.S. government program named PRISM, where the National Security Agency (NSA) claimed to have direct access to Google, Yahoo, Verizon, etc servers of data…
Maurice Sendak 85th Google Birthday Logo
Today on Google.com and most of Google’s worldwide home pages is a special Google logo…
Google Webmaster Tools Reporting False URL Removals?
A Google Webmaster Help thread has a possible bug report in Google Webmaster Tools.
The issue is…
Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest
Looking to measure your Pinterest ROI? Here’s an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy.
PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software
Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how…
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Dive Deep! Attend an Internet Marketing Workshop @ SMX East
Elevate your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with…
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How to Win in the Google Stock Market
A keyword’s value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified ones. Through steady improvement, you can achieve market domination in one, and then an entire family, of keywords.
How to Use Google’s Disavow Links Tool the Right Way
The Disavow Links Tool used alone isn’t an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here’s how to correctly use the tool.
SearchCap: The Day In Search, June 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Image Extensions: Early Reactions & In-The-Wild Examples The PPC world is abuzz over the news that Google opened its beta for image extensions, which…
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental…
Bing Desktop Gets Inline Search, Updated Apps & Facebook Notifications
Bing Desktop launched a number of features today, including inline search capabilities, a new weather app, updated news apps, and Facebook notifications. Bing’s new inline search allows users to search directly from a webpage, word document or PDF file without having to open a Web browser….
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Yandex’s New Interactive Snippets Allow Users to Take Actions From Search Results
Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website.
Google Beats Apple & Facebook For Most Favorite Tech Company With 83% Favorable Rating
A Washington Post poll ranking tech giants Google, Apple and Facebook revealed most Americans favor Google. Of the 1,007 Americans surveyed, 83 percent gave Google a favorable rating, while 72 percent gave Apple a favorable rating. Facebook scored the …
Video Recap of Weekly Search Buzz :: June 7, 2013
This week I published the monthly Google Webmaster report…