Category: Uncategorized

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search.

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine’s growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.

Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here’s how to start reaching more customers.

The student who wins this year’s Doodle 4 Google contest will get his or her logo published on Google’s homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school.

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.

Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google’s rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.

As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario’s INFLECTIONPoint 2014 event.