Products, Prices & Proximity Are Most Important Info On Local Business Websites
Historically, website design and optimization have been uncomfortable bedfellows. The structural and content requirements of SEO were seen to restrict the fluidity of design and user interaction, while a narrow focus on website style often meant that t…
Google Maps App: Do You Need A GPS?
Last week, Google quietly announced on Google+ a new feature within the driving directions of the Google Maps app. Now, it will give you the option to reroute you based on less traffic…
Google Unnatural Links Manual Penalty: A Recovery Guide
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings.
How One SEO Consultant’s Near Death Experience United The SEO Community
Dana Lookadoo is a familiar, warm, embracing and smart personality in the SEO/SEM space and when she was involved in a major accident, the community she was such a big part of, was there for her. Yesterday, Dana posted on her blog Journaling My Cycling…
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
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You Can Ask Google The Weather Like A Human
Let me start off with saying that this is not new, although I never really tried asking Google for the weather by saying. “Ok Google…
Is Google Misleading Us? If So, How?
You’ve all seen it, parking signs that are so confusing that sometimes you wonder, is the local government trying to mislead you…
Webmasters are asking themselves the same questions about Google…
Debug Results For Google’s Search Results
Florian Kiersch posted on Google+ an interesting screen shot of debugging the Google search results page.
The debug log seems to be about timing how long it takes some information to show up in the search results…
5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.
7 Ways to Attract Higher Quality Links With Better On-Page Content
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here’s how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.
Yahoo Turns To Yelp To Beef Up Local Search
According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main search results. As the article points out, Yelp has a similar deal with Microsoft-Bing and, of course…
French Privacy Agency’s Site Crashes, After Demanding Link From Google France Home Page
Be careful what you wish for. In this case, the French privacy agency CNiL demanded that Google link from the Google France home page to a privacy ruling made against it. Google complied — and now the traffic seems to have slowed and sometimes crashed the CNiL web site. Our story on Marketing…
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Google Moves Ahead Of Exxon To Become 2nd Most Valuable US Company After Apple
Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google’s market capitalization totals $393.5 billion, representing less than a billion more than Exxon’s $392.6…
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Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars
Following the launch of its awards site, Bing announced today a new partnership with The Hollywood Reporter to create the “ultimate Oscars resource guide.” According to the announcement, Bing’s awards site will offer biographical information, photos and news on this year’s…
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SearchCap: The Day In Search, February 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Wants To Compete Directly With Google And Yelp In Local When one looks across the local digital landscape there …
Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.
YP Wants To Compete Directly With Google And Yelp In Local
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players….
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Google Gay Rights Doodle Kicks Off 2014 Sochi Winter Olympic Games
Google’s home page today celebrates the start of the 2014 Winter Olympics and also protests Russia’s stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google’s logo adopts rainbow colors symbolic of gay pride.
Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet
Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company “beat the street,” reporting strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn’t hurt the company’s bottom line. See our earlier…
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Check Google To See If Your Name Triggers SafeSearch Before You Go With It
There is this ultra-orthodox religious Jewish magazine named Ami Magazine, I was actually profiled in it a few months ago. The interesting part is that when you Google the name, [ami magazine]…