Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by…
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Local Link Building: An Easy Win
Local link building is often overlooked within link building campaigns. Here’s how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities.
The New Inbox: The Intersection of Email, Mobile & Social Marketing
The mobile age is transforming the “inbox.” Here’s why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Google Maps Adds 1,001 New Street Views From Singapore’s Bay To The Vermont State House
Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. New Singapore street views have been added for Fullerton Heritage Promenade, the Singapore Zoo, …
SearchCap: The Day In Search, June 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To End Sponsored Search Ads — For Now Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: SEO Tips & Tools @ SEO.mobi by Stephen Noton @MISCinfo #1 SEO Consultant in Asia
Stephen Noton the SEO Consultant in Singapore, Thailand, Malaysia, Hong Kong & China is sharing his life and his 16+ years of SEO & marketing in an App at http://www.SEO.mobi. In the App: Access to the Best SEO Tips, Plus SEO & Marketing Tools Automated Link Building Tool (for free)…
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Facebook To End Sponsored Search Ads — For Now
Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…
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Twitter Offers Free Analytics For All Users
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO
Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems.
Matt Cutts: Google Panda Updated Monthly But Slowly Rolled Out
Back in March, Google said they will stop confirming Panda updates because they are now more baked into the index and algorithm. Well, at SMX Advanced, Matt Cutts of Google announced it is still roughly updated monthly but these updates are rolled ou…
Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
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Hey, PPC Managers: Stop Being So Lazy!
When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of res…
SEO Into 2014: The Irreversible Changes in Google’s Products
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty?
Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…
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Google Disables AdSense Serving From AdSense Veteran
A WebmasterWorld thread has a nine-year old AdSense publisher claiming he was penalized by Google AdSense for user generated content and without proper notification…
Easier Content Removal From Google’s Search Results
One of the most common complaints I see in the Google forums is how does one remove content from Google’s search results…
Google: Target Last Minute Father’s Day Gift Shoppers With AdWords
Google’s Zee posted a thread offering an AdWords tip or two for the Father’s Day season. As you may know…
Google: Our AdWords Ads Wouldn’t Trigger Page Layout Penalty
In January 2012, Google announced the page layout penalty and then updated it in October 2012, it basically sets to penalize sites with too many ads, too much in the way of your organic content…
Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information.
Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.