Bing: Don’t Be Held Hostage Over The Perfect Domains Name
Duane Forrester, Bing’s Senior Product Manager, posted on the Bing Webmaster Blog that you should not be too crazed over picking an expensive domain name for your new web site. He said, even when you buy old domain names that are pricy, those domain names may have some bad history. Domain…
Please visit Search Engine Land for the full article.
Lessons From Google On Optimizing Your SEO
Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering…
Please visit Search Engine Land for the full article.
Madoogle SEO Game: Angry Birds As SEOs
Friday we covered an SEO computer game named Donkey Cutts, a play off Donkey Kong. Today, I was informed of another SEO computer game launched about a month ago named Madoogle. This game is a play on Angry Birds, where you swap out the birds with SEO p…
4 Critical Elements of a Successful Content Marketing Team
The composition and talents of your team are absolutely critical. Here’s a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful.
Google Publishes Full Text Of EU Antitrust Agreement
This afternoon on its European Blog Google’s General Counsel Kent Walker exposed the full text of the company’s third-proposed and tentatively accepted antitrust settlement agreement with European Competition Commissioner Joaquin Almunia. Almunia previously declined to make the full…
Please visit Search Engine Land for the full article.
For Robocop, Bing Imagines The Future Of Search In 2028
What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, February 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review Along with news that a new …
New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review
Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads team announced an upcoming update to the conflict resolution workflow designed to simplify the campaign conflict review process. Campaign conflicts can arise when mul…
We did it to MySpace, We can Do It to Google
Google is very aggressive, purposefully acting to “punish” those who attempt to influence their ranking positions with links or cloaked commercial endorsements. The hypocrisy has reached epic proportions. The blatant anti-competitive actions, the cloaked censorship, and the very effective yet denied stifling of innovation, as if to prevent the web from advancing faster than Google […]
Google: Here’s How to Make Infinite Scrolling Websites Search-Friendly
Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination.
The Donkey Cutts SEO Game: Avoid Panda & Penguins
Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals. So you pick your character and then your goal is to reach…
Please visit Search Engine Land for the full article.
Google Tests Restaurant Menus in “Card” Results
The recent discovery that Google is testing restaurant menus in its “card” results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information.
Googling The Weather: From 20% Project To Sophisticated Query Analysis
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…
Please visit Search Engine Land for the full article.
Prioritizing SEO Strategies In 2014: Where To Focus
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…
Please visit Search Engine Land for the full article.
The Importance Of User Experience: 4 Things Every Marketer Should Know
The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…
Please visit Search Engine Land for the full article.
Valentine’s Day From The Search Industry 2014 Edition
Happy Valentine’s Day everyone…
Google’s Advice On Infinite Crawl Pages & SEO
Yesterday, Google’s John Mueller, Maile Ohye, and Joachim Kupke co-authored a technical blog post on the Google Webmaster Blog on how to make infinite scroll pages more search engine friendly…
Google: Reporting Catching Up In Google Webmaster Tools
Earlier this week, we reported about widespread reports of mass impression drops within Google Webmaster Tools. It was so widespread that it had to be a Google bug.
The weird part was, no Google response. Nothing from them saying, we know…
Video Recap of Weekly Search Buzz :: February 14, 2014
This week at the Search Engine Roundtable we cover a nice number of search topics. There was an algorithm refresh for the page layout update on February 6th. Google might have done another update on February 11th or so…
Google Drops New Webmaster Guideline On Not Blocking Google Ads
Yesterday we broke the news that Google added that you should not block Google ads within the technical requirements within Google’s Webmaster Guidelines.
It seems Google has pulled the new line completely from their guidelines…