Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager
Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell Ewald’s SEO manager, Hillary Glaser is responsible for managing client search efforts, as well as training agency staff and educating clients on the realities of…
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Bing Adds Three New Apps For Windows Phones: Travel, Food & Drink and Health & Fitness
Bing announced they have added three new Bing apps for the Windows Phone and refreshed several of their other apps. The new apps are Travel, Food & Drink and Health & Fitness. Bing Travel App The Bing Travel App helps you discover places to visit by providing destination guides, rich…
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Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight
In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a…
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Aviate Is Yahoo’s Answer To Google Now (And More)
Yahoo has bought nearly 30 companies since Marissa Mayer took over as CEO. A large number of those were talent acquisitions — though not all of them. Among the product or technology acquisitions, Aviate could turn out to be one of the most strategic and important. Emphasis on the word…
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Out of Beta: Google Shopping Campaigns For PLAs Now Available Globally
Google began testing Shopping campaigns with a limited set of advertisers last year with the aim of streamlining the often cumbersome task of Product Listing Ad management. Today, after just over a 3-month beta period, Google is rolling out Shopping ca…
Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections at SMX West
We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network…
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Official Google Glass Do’s & Don’t’s
Google Glass actually released their official list of do’s & don’t’s for Google Glass Explorers. I kid you not – they are telling or suggesting what Google Glass Explorers should or should not do with their Google Glass device…
Google’s Dynamic Search Menu Really Bugs Searchers
Just about a month ago, Google revamped their search filters and dropped some filters, while dynamically showing different filters and in different order based on the query. So sometimes the “images” link will be in the second position…
Did Google Penalize Halifax?
Over the past couple weeks there has been a lot of people reporting large brands being penalized by Google and the question has come up if search sites should cover these penalties or not.
Our policy, if the search community is talking about it in a …
Recovery Stories Emerge From Google’s Third Page Layout Refresh
On February 6, 2014, Google did their third refresh to the Page Layout algorithm.
I am happy to report that some webmasters who were initially hit by either the first or second implementations of the Page Layout algorithm have reported recoveries on Fe…
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond.
5 Tips For Working With A PR Firm To Build Links
We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),…
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3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let’s focus on three simple tactics which can drive quick wins.
Live @ SMX West: Earning Links, Not Building Links
Links were the first major “off the page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of…
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SearchCap: The Day In Search, February 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Starbucks & The Economist Admit To Using Google+ For SEO More Than Social Last Friday, a New York Times report on Google+ spotlighted Starbucks and The…
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Starbucks & The Economist Admit To Using Google+ For SEO More Than Social
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+,…
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On President’s Day, Google Without Doodle But Bing, Yahoo & Ask.com Have
This should come as no surprise, because I don’t think Google ever had a special Doodle or logo for the President’s Day holiday. Today is no different, Google.com in the US is bare, with a simple Google ordinary logo…
Poll: Should Google Confirm Penalties To Public
The amount of emails I get pointing to a large or small site getting penalized is somewhat insane. There is often a spike in these emails after I cover a penalty on Search Engine Land or here…
SEO Computer Games: Madoogle & Donkey Cutts
This must be a new trend, SEOs making SEO games for the SEO community. Good link bait…
Google Says Switching To HTTPS Won’t Change Your Page Rankings
A Google Webmaster Help thread has someone complaining that his site’s rankings dropped and the one thing he noticed was that his home page and 56 other pages are indexed in Google with the https version…