Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing
Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it. The warning says Bing may demote the site or delist the s…
SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi
The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up.
Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here’s why…
Live @ SMX West: Making Sense Of The Local Landscape
If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices….
Please visit Search Engine Land for the full article.
Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company.
SearchCap: The Day In Search, February 19, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Maps Comes Out Of Preview Today Roughly last May at Google’s “I/O” developer conference, the company introduced an updated version of its desktop Maps…
Please visit Search Engine Land for the full article.
Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search?
New Google Maps Comes Out Of Preview Today
Roughly last May at Google’s “I/O” developer conference the company introduced an updated version of its desktop Maps experience. Since that time it has been in “preview,” allowing users to go back and forth between the “classic” and new versions. Today…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality
In today’s video from Matt Cutts, Google’s head of search spam reaffirms the significance of backlinks. The video is in response to the following question: Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search…
Please visit Search Engine Land for the full article.
Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
Google Shopping Campaigns Are Now Live — How To Get Started
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords…
Please visit Search Engine Land for the full article.
Wanted: Session Ideas For SMX Advanced
We’re looking for great session ideas for SMX Advanced. This time, we’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 4 speakers. We’re not looking for solo…
Please visit Search Engine Land for the full article.
Why Duplicate Business Listings Are Like The Walking Dead
In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem can cause a variety of issues like messing with your Google Local rankings, causing you …
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren’t upping your content game in a big way this year, you’re going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results.
Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of…
Please visit Search Engine Land for the full article.
Google AdSense Testing Extremely Wide Arrows
Google recently changed the format for the arrows on AdSense ads to be a thin arrow on a block background color. Google is constantly messing with the AdSense design in order to keep click-through-rates higher on those ads.
The next test being report…
The Guardian Switched Domains, So Can You
The Guardian, a huge UK newspaper, posted a story named How the Guardian successfully moved domain to www.theguardian.com.
Yes, The Guardian migrated content from www.guardian.co.uk, m.guardian.co.uk or www.guardiannews.com to one domain name…
…
Raspberry Pi Tells Link Spammer To Stick It Up Their…
Raspberry Pi is loved by computer geeks all around the world, every programming office should have at least one lying around, if not, it is a bad sign. That being said, Raspberry Pi on Twitter slammed an SEO for crying about link spam…
Signs Of More Google Algorithm Updates Early This Week
We reported about a possible Google update around February 13th and I do believe there was something rather large on that date – but now there is more chatter about a possible update early this week…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google’s Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.