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Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.

Many search marketers still aren’t taking users’ context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you’re one of them, you’re missing out. Here’s how to leverage these context clues.

Many of those who pursue link building have had a tough year. Google’s verbal and physical assault on link building practices has been unrelenting. Here’s a comprehensive review of all that goes into deciding what to do in link building these days.

Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam.

Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior.

Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way.