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Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point.

The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool’s use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.

EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves “the right to use it in ranking.”

Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor.

Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google’s search results in the coming days.

Executing an industry awards program will earn high-quality links and a whole lot more. Here’s a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.