Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, schedulin…

Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes

Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts’ estimates, which were $1.54 billion (51 percent growth). Instead the company announced  $1.573 billion in revenue, which was a 50.3 percent increase from a…

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AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”

Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking conversions in AdWords. The company officially announced the launch of Flexible Conversion Counting, and advertisers will see new columns in AdWords. In reporting terms,…

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Hiding From That Google Penalty? It May Find You At Your New Home

Did you know that even if you try to run away from your Google penalty, it might end up finding you anyway? In a recent Google Webmaster Hangout, hosted by Google’s John Mueller, John said that even if you move your penalized site to a new domain name and don’t redirect the penalized…

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Google Brings Back Right-Click-For-Directions To Google Maps

Google Maps users can once again right-click anywhere on the new Maps to get quick directions to or from the spot that they’re clicking. They can also use the “What’s Here” option to quickly get the lat-long coordinates for any spot on the map. These are two of many features…

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Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important

In today’s video from Google’s Matt Cutts, Matt answers a question asking if Google prefers ranking content that is more scientific in nature or content that is “easier to read” with greater clarity. First off, Matt said it was a question that made him think, which implies…

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Google Shares Performance Stats On Search Network With Display Select Campaigns

Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste adver…

FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results

FOX and Google have partnered to enable American Idol fans to vote for the finalists directly in the Google search results. That means you no longer have to text your vote, you can do it on Google.com. How does it work? Simple, you go to Google on your…