Google’s Matt Cutts Wants You To Send Him Examples Scraper Sites
Matt Cutts, Google’s head spam guy, posted on Twitter that he wants you to submit reports and examples of scraper sites or URLs that are outranking the original source.
He made a Google Doc form where you can submit the report over here. The form asks…
Content Marketing Put a Man on the Moon, What Can it Do For You?
NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here’s what you can learn from marketing the moon.
Matt Cutts: Write Clear, Understandable Content
Whether you’re writing something technical or scientific, or you’re writing for the general public, Google’s Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand.
3 tips to find hacking on your site, and ways to prevent and fix it
Google shows this message in search results for sites that we believe may have been compromised.You might not think your site is a target for hackers, but it’s surprisingly common. Hackers target large numbers of sites all over the web in order to exploit the sites’ users or reputation.
One common way hackers take advantage of vulnerable sites is by adding spammy pages. These spammy pages are then used for various purposes, such as redirecting users to undesired or harmful destinations. For example, we’ve recently seen an increase in hacked sites redirecting users to fake online shopping sites.
Once you recognize that your website may have been hacked, it’s important to diagnose and fix the problem as soon as possible. We want webmasters to keep their sites secure in order to protect users from spammy or harmful content.
3 tips to help you find hacked content on your site
- Check your site for suspicious URLs or directories
Keep an eye out for any suspicious activity on your site by performing a “site:” search of your site in Google, such as [site:example.com]. Are there any suspicious URLs or directories that you do not recognize?You can also set up a Google Alert for your site. For example, if you set a Google Alert for [site:example.com (viagra|cialis|casino|payday loans)], you’ll receive an email when these keywords are detected on your site.
- Look for unnatural queries on the Search Queries page in Webmaster Tools
The Search Queries page shows Google Web Search queries that have returned URLs from your site. Look for unexpected queries as it can be an indication of hacked content on your site.Don’t be quick to dismiss queries in different languages. This may be the result of spammy pages in other languages placed on your website.

Example of an English site hacked with Japanese content. - Enable email forwarding in Webmaster Tools
Google will send you a message if we detect that your site may be compromised. Messages appear in Webmaster Tools’ Message Center but it’s a best practice to also forward these messages to your email. Keep in mind that Google won’t be able to detect all kinds of hacked content, but we hope our notifications will help you catch things you may have missed.
Tips to fix and prevent hacking
- Stay informed
The Security Issues section in Webmaster Tools will show you hacked pages that we detected on your site. We also provide detailed information to help you fix your hacked site. Make sure to read through this documentation so you can quickly and effectively fix your site. - Protect your site from potential attacks
It’s better to prevent sites from being hacked than to clean up hacked content. Hackers will often take advantage of security vulnerabilities on commonly used website management software. Here are some tips to keep your site safe from hackers: - Always keep the software that runs your website up-to-date.
- If your website management software tools offer security announcements, sign up to get the latest updates.
- If the software for your website is managed by your hosting provider, try to choose a provider that you can trust to maintain the security of your site.
We hope this post makes it easier for you to identify, fix, and prevent hacked spam on your site. If you have any questions, feel free to post in the comments, or drop by the Google Webmaster Help Forum.
If you find suspicious sites in Google search results, please report them using the Spam Report tool.
Posted by Megumi Hitomi, Japanese Search Quality Team
Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse
In response to a string of cases where fake business/organization listings have been added to Google Maps, Google says it has removed those listings and put in place new hurdles to make it more difficult for this kind of abuse to get through its system…
SearchCap: The Day In Search, February 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San…
Please visit Search Engine Land for the full article.
Matt Cutts: Submit Scraper Sites That Outrank You on Google
If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on.
Google AdWords Launches Flexible Conversion Counting
Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model.
Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, inspiring keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+…
Please visit Search Engine Land for the full article.
Someone Outranking You With Your Own Content? Use The New Google Scraper Report
One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a to…
Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January
AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo.
Google AdWords Smart Annotations Test Continues To Roll Out
Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been…
Please visit Search Engine Land for the full article.
3 Simple Messaging Changes That Can Mean Big PPC Bucks
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness…
Please visit Search Engine Land for the full article.
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here’s why.
Google Now “Goodness” Comes To More Android Devices Via Google Now Launcher
Google announced on Google+ they are bringing the Nexus 5 feature of Google Now embedded throughout the device to other Android devices through the Google Now Launcher.
Google Now Launcher enables Google Now features natively throughout your Android d…
Ex-Googlers Explain Why They Won’t Give Up The Secrets To Ranking In Google
I spotted a thread at Black Hat World asking why have we not seen a case where a former Google employee who worked in search quality sell their knowledge or publish the secret sauce on what it would take to rank well quickly and get rich fast…
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The Real Reason AdWords Isn’t Working For Many Small Businesses
By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time…
Please visit Search Engine Land for the full article.
John Steinbeck Google Logo Showcases Author’s Work On His 112th Birthday
Today’s Google logo is a well deserved nod to American author John Steinbeck on what would have been the writer’s 112th birthday. The logo celebrates five of Steinbeck’s 27 novels: Grapes of Wrath, Canary Row, Of Mice and Men, The Pearl and Travels with Charlie. The Steinbeck logo…
Please visit Search Engine Land for the full article.
Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social …
John Steinbeck’s Google Logo Features His Greatest Works On His 112th Birthday
Today on the Google home page is a special Google logo, aka Doodle, to celebrate the life and contributions of John Steinbeck…
