SearchCap: The Day In Search, July 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Alerts Drops RSS Delivery Option Google has quietly dropped the support to deliver your Google Alerts via RS…
Google Alerts Drops RSS Delivery Option
Google has quietly dropped the support to deliver your Google Alerts via RSS. A warning at the top of the page, for those who had RSS delivery previous set up for Alerts reads: Google Reader is no longer available. To continue receiving Google Alerts, …
Google No Longer Powering Russian Internet Company Searches As Mail.ru Takes All Queries In-House
Russian Internet company Mail.ru Group released an official announcement that they will be handling all queries made by Search Mail.ru users from here on out. According to TheNextWeb.com, Google previously powered 60 percent of the searches performed o…
Bing Gives Webmasters More Control Over Deep Links
Bing has announced changes to deep link management. You can now log into Bing Webmaster Tools and remove specific deep links that the Bing algorithm has automatically generated and selected to appear under the main search result for a website.
Local Businesses Need To Expand & Refine Advertising Approach
With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain…
Please visit Search Engine Land for the full article.
Google Reader Closes: Save Your Data by July 15 Or Lose it Forever
Google Reader is no more. Google officially closed the doors on its popular RSS news reader yesterday. Today, it has posted a thank you message to its fans, and points users to alternatives like Feedly. Digg and AOL have also launched RSS readers.
Bing Ads Introduces New Ad Format With Windows 8.1 Smart Search Integration
Microsoft announced today that the Bing Ads platform will be integrated with Windows 8.1 Smart Search, giving Bing Ads advertisers more reach and a new ad format. Released last week, Smart Search in Windows 8.1 allows users to search across the web, apps, device and the cloud with one query. The…
Please visit Search Engine Land for the full article.
In Memoriam: Warren “Ted” Ulle (Tedster of WebmasterWorld)
The search marketing industry lost one of its brilliant minds last week when Warren “Ted” Ulle, but better known throughout the industry by his nickname “tedster”, passed away. Ted was a long time administrator at WebmasterWorld.
Why My Google Sitelink Demotions Aren’t Holding
Over the past several months, there has been a quiet but repetitive topic taking place in the Google forums. A recent one was started by loupiote, who said “a couple of weeks ago, I have demoted the link yet…
Google Webmaster Tools Cleans Up Navigation & More
Google has announced a clean up of Google Webmaster Tools, where they reorganized the left hand navigation menu…
Google Testing Larger News Photos In Search Results
Google Operating System reports Google is testing showing larger photos in the News OneBox Google web results page. Often, when you search for news related topics in Google.com, Google will show news results at the top, middle or bottom of the results. This is part of Google’s universal…
Please visit Search Engine Land for the full article.
How to Maximize Your Video Marketing Strategy With Google Hangouts On Air
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here’s how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
11 Things We Should Never Ever Do In Link Building Again
Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to…
Please visit Search Engine Land for the full article.
Google News Goes Larger With Pictures & Adds Sports & Weather
Google News announced three new changes to the Google News portal and is testing another Google News feature.
The announced changes include that Google is adding a sports box on some pages…
Google: You Are Ugly
I just can’t get over how ugly and unattractive some of the Google search results have come with the addition of the expanded local carousel.
I thought maybe I was the only one who felt it was ugly but no, many do. The reactions on Twitter, via email …
Reports: Google AdSense CTR Drastically Drops
There are reports in WebmasterWorld and Google AdSense Help forums of huge drops in the CTR and earnings for Google AdSense publishers on July 1st.
The responses from official Googlers, at least coming second hand from publishers…
Attention Digital Marketing Director: Read This for Your Social Media Success
How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge.
Embedded Video Schema Markup: A 7-Step Checklist for Great Results
Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here’s a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.
Want To Speak @ SMX East? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2013, October 1-3, at the Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that…
Please visit Search Engine Land for the full article.