New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text.
SearchCap: The Day In Search, March 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO…
Please visit Search Engine Land for the full article.
BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics
Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after…
Please visit Search Engine Land for the full article.
Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]
Is there a long tail in PLAs? Does it pay off for retailers to advertise all of their products in their Google product listing ad (PLA) campaigns? Or should they stay focused on top sellers and high margin items? Sitting on a trove of data from large s…
Create A Winning Paid Search Strategy For The World Cup
For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that…
Please visit Search Engine Land for the full article.
Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display
Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook’s Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to…
Please visit Search Engine Land for the full article.
Wire Transfers Now Available For Google AdSense Publishers In India
Google quietly announced in the Google AdSense Help forums that they are now extending their beta program for publishers in India to get paid via wire transfer over check.
In fact…
Frustrated SEOs: Try The Whack-a-Cutts Game
Since these two SEO games came out, there has been many more following the trend of making themed games around the search community…
New Sponsored Google Knowledge Graph Results
We’ve seen Google Knowledge Graph ads before but those ads lead to local results and were more subtle.
Aaron Wall spotted a new format for Google Knowledge Graph ads for a search on [dont make me think]…
Google: Don’t Disavow Links Based On Arbitrary Metrics
The other day we covered that you do not need to and likely shouldn’t disavow off topic links.
Today…
March 2014 Google Webmaster Report
It was a pretty crazy month in February and if you want to catch up quick on all the webmaster related Google topics…
10 Huge Online PR Mistakes You Must Avoid
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
7 Common Pitfalls Of Google Display Network Campaign Management
The Google Display Network has been around for a long time now, yet marketers continue to make many of the same mistakes over and over again. Here are seven common issues that can arise when running a display campaign if you don’t stay on the ball. 1. Unnecessary Pausing Of Keywords You…
Please visit Search Engine Land for the full article.
Xbox One Gets Bing Web Search
Microsoft announced on the Bing Search Blog that the Xbox One now supports full web search with the latest system wide update to the Xbox One. Microsoft said with this update they are “expanding search to include web results.” Now when you search with “Xbox Bing,” you will receive…
Please visit Search Engine Land for the full article.
Google Improves GDN Targeting With Bizzo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
SearchCap: The Day In Search, March 4, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Video Shows Microsoft “Assistant” Cortana In Action Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April….
Please visit Search Engine Land for the full article.
New Video Shows Microsoft “Assistant” Cortana In Action
Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be available cross-platform, although launching on Lumia Phones. The name Cortana comes from a character in the game Halo. It was…
Please visit Search Engine Land for the full article.
So Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google’s algorithm.
Search Marketing Expo (SMX) West Begins Next Week – Register Now!
SMX West takes place next week, March 11-13 in San Jose, CA. Learn actionable new tactics, discover solutions to your campaign challenges & make invaluable connections. Check out the agenda, featuring 50+ tactic-rich sessions, inspiring keynotes, and more. All Access, Digital Marketing Summit,…
Please visit Search Engine Land for the full article.