You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy

The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light colored moths could no longer hide against this bac…

Search Engines Keep The Lights Out On Fireworks Ads, Mostly

Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers”, “bottle rockets,” and “fireworks” are not allowed per…

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Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day

What were Bing users searching for leading up to this July 4th holiday? It appears the same as any other day. Based on Bing’s search records from earlier this week, celebrities remained more popular than American historical figures and Independence Day topics. After reviewing search logs,…

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Google July 4th Logo Answers The Question: When is Independence Day?

Today’s Google logo celebrates this year’s Independence Day with an interactive image of an illustrated family of dogs road tripping across the US. Set on the background of a paper map like your dad may have used before Google Maps, stars highlight trip locations across the country to…

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