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Have paid links to your site from Spanish or Italian link networks? You might want to check. Google’s Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links.

Nothing can replace the power of face-to-face engagement, networking, and learning you’ll get at a digital marketing conference. With ClickZ Live New York coming up, here are four tips on how to get the most out of your conference experience.

AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada.

While it’s certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success.

Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.

There’s been a lot of buzz about Getty’s recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though.