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Last month, we heard Twitter might be offering retargeting. This month, Twitter announced it is experimenting with the feature for U.S. users. The company said it made it simple to opt out, and reinforced the fact that it complies with Do Not Track.

While Google is the behemoth throughout most of the world, China is definitely not amongst the countries with high Google usage. In fact, Google ranks fifth of all the search engines in China, and held just 3 percent of search market share in June.

Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying now, right? Wrong! Link building is getting harder, but it’s still alive and kicking, and here’s why.

A smartphone has almost become an extension of our body. But the reality is mobile phones are being used to stay connected in real time; all the more reason to give your marketing plan a mobile PR makeover with these quick and easy tips.

Google Analytics provides a helpful report called New vs Returning. This post will explain all about what this data is, when to use it and how to get the most from it. With this data you can start to understand your users a whole lot better!

Google appears unmoved by the threat of a potential fine of £500,000 from the Information Commissioner’s Office after it was told that it needs to update its privacy policies. The data watchdog says Google’s policies aren’t in line with UK law.

Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search, which allows users to search for things across the Web, devices, apps and the cloud.

Nearly six months after introducing Graph Search as a more natural, real-time search capability for social media, Facebook is taking the training wheels off and releasing the feature to all English-speaking users in the U.S. over the coming weeks.