New Google Maps App Gives Users More Search Functionality & Navigation Features
Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions soon to follow. According to the announcement, the new Google Maps app will include more search functionality and updated navigation features…
The Dirty Lawsuit Could be First of its Kind in Reputation Management
The outcome of this trial is of particular interest to the reputation management industry. Reputation managers are watching closely to see if further ruling will help aide them in removing offensive content off similar sites for their clients.
Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds
Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads. The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user…
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Reality Check: Google Isn’t ‘Killing’ Organic Search
A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here’s the rest of the story.
Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts…
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Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
Google Maps App Drops Latitude & My Maps Plus Makes Offline Maps Harder
Google announced a new version of apps for iOS and Android (version 7.0) that cleans up some features…
Google: You Weren’t Hit By Penguin, Those Are Normal Fluctuations
A webmaster noticed his rankings and traffic from Google sharpely declined after the Penguin 2.0 release and decided to ask about it in the Google Webmaster Help forums.
The webmaster said they noticed a “sudden drop in rankings for branded” right aft…
Is Guest Blogging Getting Out Of Control?
Yesterday I wrote a story at Search Engine Land named Google: Guest Blogging For Links? You Better Nofollow Those Links. As you can imagine, it caught people’s attention – as it should. The title is not as extreme as Marie’s Yes, high quality guest pos…
What Is Your Focus When Ranking In Google?
WebmasterWorld moderator, goodROI, posted a thread at WebmasterWorld asking SEOs and webmasters to share “what method(s) do you use to formulate your SEO strategy?”
In short…
What B2B SEO Professionals Need To Know About Marketing Automation
A few weeks ago, Marketing Land covered the release of an update to the Digital Marketing Depot 2013 B2B Marketing Automation Tools Buyer’s Guide. The 61-page report covers “key trends impacting the marketing automation software market, as well as detailed information about the leading pure…
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SEO Quick Wins: Google Query Data
Your goal: to ensure you’re getting the most from your SERP display and keyword targeting. Here’s how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings.
SEOs Say Links Rule Now, Content & Authorship Will Rule Later, In Moz 2013 Ranking Survey
Matt from Moz (formerly SEOmoz) has released a preview of some of the data from their search ranking factors survey they produce every other year or so. The preview shows us that SEOs still place most value on links and then keywords on the page. But l…
Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the…
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How to Introduce a Politics-Free Prioritization Model for Analytics Reporting
Establishing an effective prioritization model is fairly simple, and doesn’t have to be overly complicated or involve any specialized tools of any kind. Here are some guidelines you can think about when starting your own prioritization model.
AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nels…
Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]
Unruly reports the two most popular video ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter, and blogs because they didn’t try to make people laugh. Find out why people share, plus the best day to release a new campaign.
KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker
The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews, goals, ecommerce transactions, ecommerce revenue, plus comparison data between two time periods.
Paying it Forward (With a Great Tip)
There’s a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who’s the right expert to listen to, it’s a more complicated process than it may seem.