Yandex Begins Purging Links From Its Rankings For Some Moscow Verticals
Yandex chose the Bynet Week conference in the city of Minsk in Belorus to announce that they have “Started to remove links gradually” from the Yandex MatrixNet algorithm for commercial queries in just the Moscow region. Alexander Sadovsky, Head of Web Search at Yandex, made the…
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Bing’s New “Image Match” Button Helps Locate Images Of Varying Resolutions & Sizes
Bing announced today it is launching a new “Image Match” button, a feature that helps users quickly find alternative resolutions and sizes of a desired image. When viewing an image from the Bing image search page, users should see the “Image Match” button below the photo….
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AdWords Changing Video Advertising Options in April
The change will take AdWords “TrueView” video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15.
Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices
What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search…
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Google Testing I’m Feeling Lucky Search Button Within Search Suggestions Drop Down
A reader sent us a screen shot of Google testing displaying the Google Search and I’m Feeling Lucky search buttons within the search suggest or Google Instant drop down menu, as you type. Here is a screen shot sent by the reader showing the search buttons directly in the search suggestions…
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Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile
A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by grow…
That New Google Search Results Design Test You Didn’t Like Is Now Officially Live
As expected, Google was testing a new design for some time now and now it is officially rolling out to everyone.
Jon Wiley, the Lead Designer for Google Search…
Google’s Cutts Confirmed That Author Authority Is Uses For In-Depth Articles
On Twitter, Google’s Matt Cutts confirmed that Google uses a form of author rank or author specific authority in the in-depth articles ranking formula…
Google Concert Dates Now From Artist’s Official Website
Over two years ago, Google released a new feature to show concert dates in the search results. Yesterday, Google announced that when possible, Google will pull those dates “directly from that artist’s official website when they add structured data mar…
Google: We’re Not Launching Those Huge Banner Ads In Our Search Results
Remember last October when Google was testing huge banner ads in the search results for navigational-like queries…
Google Promises Changes With Not Provided
Danny Sullivan has the long article at Search Engine Land titled Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks…
Google Makes It Official: It’s New Search Results Look Live For All
A day after Google said the new look was still an experiment, it has decided that the experiment was good enough to make for an official change. Now everyone should be getting the new design. Jon Wiley, Google’s lead design for Google Search, said on Google+, “you may have noticed that…
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You’ll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy.
Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns
You’re at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope — or the strongest? Will you look for the…
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Video Helps Persuade 73% of People to Buy a Product or Service [Survey]
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.
Up-Close @ SMX West: Time To Think About Life Beyond Google
With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX…
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Rule the SERPs: Become an Expert
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top.
Google Adds Concert Dates To Knowledge Graph
Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist’s official website if the site includes structured data markup. The announcement listed three ways…
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Up-Close @ SMX West: Twitter For Business
Yesterday, I attended a great session on Twitter at SMX West. This session was part of the Social Media Marketing Bootcamp Track. The Social Media Marketing Bootcamp is a new track at SMX, designed specifically for newcomers, to introduce them to the f…
SearchCap: The Day In Search, March 12, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks When Google moved to secure search in October 2011, it…
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