Video Recap of Weekly Search Buzz :: March 14, 2014
Busy week in search, a lot of news coming out of SMX West, I just landed a couple hours ago – so excuse the tired look. Googleâs Matt Cutts announced…
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Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others
In December Danny Sullivan sought to determined which of the major shopping search engines found the best prices for common products. The shopping engines compared in the articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other…
Please visit Search Engine Land for the full article.
The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues
Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken.
Driving PPC And SEO Synergy In Large Enterprises
I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and…
Please visit Search Engine Land for the full article.
Yelp Results Now In Yahoo’s Local Search Results
Yelp and Yahoo have partnered to show Yelp local content within Yahoo Search results.
Specifically, when you search Yahoo for local US businesses, you may see Yelp’s rich reviews, ratings, photos and business information directly in the Yahoo results….
Google’s Matt Cutts Wants To Give Ranking Boost To SSL Sites
At SMX West Matt Cutts gave the attendees a few tidbits, one of those items was that making your site secure, encrypted, i.e. SSL enabled, is an important trend for 2014.
At the end of the session…
I Got In A Fight With My AdWords Rep & Google Dropped My Organic Rankings
Here is a fun story at the Google Webmaster Help of a webmaster who said his rankings dropped the day after he got in a fight with his AdWords representative.
As you may know, Google has said time and time again…
Yandex Dropped Link Factors From Their Search Ranking Algorithm
Back in December, Yandex announced they will be dropping link factors from part of their search ranking algorithm. They made that decision because the links were being abused so much that it ruined the overall relevancy of the search results…
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Google’s Matt Cutts: New Softer Panda Update Coming Soon
At SMX West Matt Cutts of Google announced they are actively working on the “next generation” Panda update that will “soften” the algorithm.
Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm….
How Personalizing Websites With Dynamic Content Increases Engagement
Updating your site with new content isn’t enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI.
4 Reasons You Should Start Obsessing About AdWords Quality Score
Your quality score is very important and you’d be crazy to ignore it. Simply put, if you’re an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important.
Search Marketing Expo West 2014 Live Blog Coverage Recap
The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the ev…
Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles
Google’s Matt Cutts confirmed on stage at Search Marketing Expo today that Google does have a form of “Author Rank” in use today at Google. It is specifically used within the in-depth articles system to determine which articles to show in the In-Depth articles section. This…
Please visit Search Engine Land for the full article.
The Intersection Of Search & Social
Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for…
SearchCap: The Day In Search, March 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses Google’s head of search spam, Matt Cutts, announced at Search Marketing…
Please visit Search Engine Land for the full article.
Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small…
Please visit Search Engine Land for the full article.
Majestic SEO Site Explorer Now Integrates With Twitter
This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
Up-Close @ SMX West: Life After “Not Provided”
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: A Guide to Implementing Revenue-Driving Programs
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this white paper and discover this year’s most…
Please visit Search Engine Land for the full article.