Google’s Cutts: Be Careful Linking Many Sites Together
Yesterday, Google’s Matt Cutts posted a video answer to the question “If I have 20 domains, should I link them all together?”
The short answer is, most likely no – you should not link them all together.
Confirmed: Google Panda Update: The “Softer” Panda Algorithm
There is renewed chatter in the WebmasterWorld forums about another shuffle taking place in Google. The consensus is that this update is likely Panda related.
We know Google has now slowed the Panda rollout to happen over several days and we also know …
Google Maps Overhaul Arrives for iOS, With Dedicated Tablet Design
The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen.
Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
This morning I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery. Google has confirmed a Panda update is rolling out and this…
Please visit Search Engine Land for the full article.
Google EU Antitrust Concessions Called ‘Insufficient’
Although it was widely thought that Google’s three-year long antitrust review in relation to the firm blocking its rivals in search results was coming to an end, it seems not. EU regulators say Google must offer more and improved concessions.
Google: Authorship Bug Affects “Very Few Sites,” Actively Working On A Fix
Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that “it affects very few sites” on the Internet. This is a…
Please visit Search Engine Land for the full article.
SEO Cheat Sheet: 15 Common Oversights Found During Site Audits
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it’s time to call in an SEO professional.
Does Weather Affect Site Traffic & SEM Performance?
Omni-channel retail marketers with online sites and offline stores have often wondered about the effect that weather might have on their site traffic (which in turn would affect their paid search bidding strategies). There appear to be three competing …
A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results
Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a video to fill out the universal search results). Today, the search results look like this: Google is transitioning from universal search…
Please visit Search Engine Land for the full article.
Maximizing The Synergy Of Paid Search & Social
Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research…
Please visit Search Engine Land for the full article.
Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here’s how owned, earned, and paid media supports SEO for maximum organic search performance.
Google: Where Is The Nelson Mandela Logo?
Today is the 95th birthday of Nelson Mandela, former President of South Africa and 1993 Nobel Peace Prize winner, to name just a couple titles. Even the United Nations General Assembly proclaimed Mandela’s birthday, 18 July, as “Mandela Day”…
…
Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]
The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The…
Please visit Search Engine Land for the full article.
Local Keyword Research: 3 Ways to Use Google
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here’s how to discover new keyword opportunities for local businesses using Google.
Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes
If you have multiple domains, should you link them altogether, or will this look spammy? Google’s Matt Cutts says to keep everything within the same domain to prevent mass cross-linking, and prevent any massive cross-linking schemes between sites.
Baidu Buys App Store 91 Wireless for $1.9 Billion
Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon.
SearchCap: The Day In Search, July 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study] Advertisers have flocked…
Please visit Search Engine Land for the full article.
Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents a huge opportunity for advertisers. Also: AdGooroo reveals which brands are seeing the most PLA impressions so far.
Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013
Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo’s display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined.
New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad…
Please visit Search Engine Land for the full article.