SearchCap: The Day In Search, March 21, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Tell Search Engines What “Entities” Are On Your Web Pages Search engines have increasingly been incorporating elements of semantic search to…
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Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google’s Matt Cutts.
How To Tell Search Engines What “Entities” Are On Your Web Pages
Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at…
Please visit Search Engine Land for the full article.
AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns
With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid simulator estimates can then be…
Please visit Search Engine Land for the full article.
7 Reasons You Should Go to ClickZ Live New York 2014
The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here’s an overview of what you’ll learn at the show, as well as the networking opportunities that await you in New York City.
Do You Fear Google’s Knowledge Graph?
Does Google’s Knowledge Graph scare you? It isn’t a new topic, we talked about it before when asking if we should markup our pages and during Amit Singhal’s swiss army knife…
Lots Of Google Search Activity: Likely Manual Vs. Algorithmic
The ongoing WebmasterWorld thread that tracks Google activity has webmasters and SEOs asking if there are algorithmic updates going on, either Panda or Penguin…
Video Recap of Weekly Search Buzz :: March 21, 2014
This week in search, we covered the big Google penalty over the large guest blogging network named MyBlogGuest. We also showed how you shouldnât talk link buys over a public Twitter stream. Google penalized networks in Spain…
Search In Pics: Sergey Brin With Ed Snowden, Google Water Balloon Launcher & More
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sergey Brin With Edward Snowden At TED: Source: Twitter…
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How to do SEO for Local Business, WITHOUT Content Marketing
Content marketing isn’t a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content.
Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review
Like many of you, I’m always on the lookout for cool new ways to drive conversions and leads on my site. When it comes to finding genuinely useful software tools to help my business accomplish this, it can be tough — after all, new products launch almost daily, and it’s difficult…
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Part Two: If Google Was A Guy (Video)
Earlier this year, we covered two videos portraying what it would be like if Google, the search engine, was an actual real living being. Now, part two of the video from College Humor is out, where it mocks searchers, Google Doodles, Google Glass and ev…
Google Alerts Adds Filters For Regions & Languages
Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you onl…
Google AdWords Bid Simulator Keyword Snapshot Report
Google announced on Google+ that added a new set of columns to your keywords report tabs that gives you a snapshot view for all of your keywords at the same time…
Google: Glass Not Ready For Prime Time
Google posted yesterday on the Google Glass Google+ page 10 myths associated with Google Glass. One of those myths, number four, was “Glass is ready for prime time.” Google says it is not…
How to Gain SEO Seasonality Insights Using Google Webmaster Tools
Here’s how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position.
Formula 1 Driver; Ayrton Senna Gets Google Logo
Today, March 21st, on the Google home page worldwide is a special Google logo, aka Doodle, for one of the most successful Formula 1 drivers…
SearchCap: The Day In Search, March 20, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp and YP Enter Into “Strategic” Content, Distribution Partership YP and Yelp have announced a strategic partnership that will in the near future…
Please visit Search Engine Land for the full article.
Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool
Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…
Please visit Search Engine Land for the full article.
Google Slaps Marketing Company Portent for Unnatural Links
Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google.