Sick to Death of Content Marketing
SEO isn’t content marketing and content marketing isn’t SEO. There’s some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here’s why you should be proud to be an SEO professional!
Google Product Listing Expander Shows 16 Products In Results
RKG spotted a new Google test with the Product Listing Ads, where Google will show an option to expand the products listing ads in the web search results to show up to 16 products in total…
Poll: SEO Clients Not Paying? What Do You Do?
A BlackHat Forum thread has a topic that comes up every now and then – what do you do if your client is not paying you for SEO work you’ve done…
Yahoo Tests Green, Instead Of Blue, Search Ads
Looks like Yahoo is now experimenting with their own background colors for search ads. Spotted by @tecnonetblog – Yahoo seems to be testing a green background color for their ads. Personally…
USA Today & BBC Tricking Google News With Old Stories?
It appears that some major news publications such as USA Today and the BBC are tricking Google News to rank their older stories at the top of the Google News sections.
By tricking I mean…
Pictures Of Google Panda Recovery
Every wonder what the analytics and impression charts look like when you recover from a Panda update…
Leveraging Search Algorithms In A Semantic Search World
Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong…
Please visit Search Engine Land for the full article.
Build B2B Brand Awareness, Not Links
Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the…
Please visit Search Engine Land for the full article.
Link Building Campaign Design: How To Scale Outreach Today
“Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re…
Please visit Search Engine Land for the full article.
5 Google Dynamic Remarketing Ads Best Practices
Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers.
Advertising on Amazon: 3 Winning Channels
Amazon is definitely the right place for merchants looking to increase sales – it’s just a matter of picking the right advertising product. Here’s a rundown of the three most popular forms of Amazon advertising: product, local, and display ads.
How to Start a Realistic International SEO Campaign
A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism.
4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced
On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, July 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel T-minus just days until Google flips …
Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews
Ripoff Report, one of the most popular review sites for posting customer complaints, has launched “Ripoff Report Verified.” The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month.
Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel
T-minus just days until Google flips the switch on AdWords Enhanced Campaigns. For a bit of a break, we’ve rounded up the best blog post images and meme hijacks made about Enhanced Campaigns since Google announced their arrival in February. In no order of greatness, here are your Top 10: How…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Enterprise Social Media Management Software 2013
As social media becomes integrated into your marketing, managing it becomes a greater challenge. Companies are finding social media management software to be the solution. All-new for 2013, our report examines the available social media management tool…
Video Ad Views Surge to Record 20 Billion in June
In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20 billion, comScore reports. YouTube also reveals which summer movie and music blockbusters video ads were viewed most.
AdWords Enhanced Campaigns Now In Google Analytics
Google Analytics now is showing a new advertising section under AdWords for Enhanced Campaigns.
As you know…
Google Advanced Search Layout Bug
A Google Web Search Help thread has complaints about a recent bug on the Google Advanced Search page.
By the bottom area where it says “You can also…”…