Don’t Try To Fix Your Google Maps Listing Yourself, Call Google.
About a month ago, some Google representative in India from the Google Maps team called my office to verify our address on Google Maps. We verified all was good and then he hung up. A day or so later…
Would Google Penalize A Google Ventures Investment?
Joe Hall on Threadwatch highlights a post by Jacob King on how Google Ventures, Google’s investment arm, has a big investment in one of the largest coupon sites on the internet – a site that gets the majority of their traffic from Google organic sear…
Panda Recovery Poll: Did You Recover Last Week?
As you know, Google pushed out a new Panda update last week, that was “more finely targeted.” I suggested this was the softer Panda release that we’ve been expecting but Google didn’t use those words…
Long Tail Content For SEO — 2013 & Beyond
There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made lots of money doing it. But those days are gone. What was the old way, you ask? In a nutshell: Research a long list of long-tail keywords Create a …
How to Deal With Search Marketing Burnout
It happens. After years in the same industry and endless projects, presentations, and conferences suddenly the joy is gone. Let’s define and identify the signs of burnout and find and share some ways to deal with it and reignite your passion.
The Key To Success In Local Lies In A Vertical Approach
Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As …
Five Steps To Clean Up Your Links Like A Techie
You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO “services” to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step…
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Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts
July 22 is finally here, which means any PPC advertisers who haven’t yet upgraded to Google AdWords enhanced campaigns are now being switched automatically. Here are some top tips on enhanced campaigns from experts to help you with the transition.
Google Enhanced Campaigns Are Here: What You Need To Know Now
If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanced”. Many expected to wake up to an exclusively enhanced world. The big switch-flip at midnight didn’t happen, and you can even still create…
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Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?
Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here’s why quantity always wins.
Instagram Video: How Brands are Using Their 15 Seconds
Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.
Google Webmaster Tools: An Overview
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
HopStop Bought By Apple For Public Transit Data
Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in…
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New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?
Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed that a new Panda began going live on July 18. This update doesn’t seem to have as wide of an impact as previous ones.
Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.
SearchCap: The Day In Search, July 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from…
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Korea’s FTC Acquits Google of Antitrust Charges
The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this is one small battle won by Google, it still has its hands full with an ongoing antitrust battle in Europe.
Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop
Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public profile. This has now expanded to include brands, movies, albums, places, software, sport teams, animals, and more.
Video Recap of Weekly Search Buzz :: July 19, 2013
This week’s search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt by watching this video.Google has finally released that softer version of their Panda update…
Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Jeopardy: What Is Google Glass: Source: Twitter Google Row Boat: Source:…
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