Google Gets “Lowest Score Ever” In Customer Satisfaction Survey
There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The…
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How To Search Nearby In The New Google Maps
As you know, Google Maps opened up the new Google Maps to all users who want to preview it. With that, comes confusion on how to use the new interface…
Cartoon Authorship In Google’s Rich Snippets
Google has confirmed the complaints about authorship not showing in the search results. They said this is a bug that is impacting a “very few sites” in their index. The fix should be out eventually, as they are working on it…
Lesser Known AdWords Quality Score Facts
Juliana S., a Google AdWords representative, posted a topic in the Google AdWords Help forum named “uncovering quality score.”
In her post…
Can You Redirect A Google Penalty? Probably.
Should you redirect a site that has a Google penalty to a site that does not have a penalty…
Google’s Cutts Says Don’t Worry About Duplicate Content But SEOs Don’t Trust
Yesterday at Search Engine Land I covered a video answer from Google’s Matt Cutts on the topic of duplicate content.
In short, should you worry about having duplicate content on your site or not. The short answer…
Google News Showing Old Stories As New: A Google Bug Or Publisher Hack?
Last week I reported on the Search Engine Roundtable a huge array of complaints from Google News publishers and searchers that some news outlets are showing old stories in Google News but they are appearing as breaking new stories. The example I gave w…
How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps
Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms.
To Build Better Links, Stop Focusing On The Bad Ones
Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep….
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Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how…
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PPC in 10 Minutes Per Day
In an ideal world, we’d spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you’re stacked up, here are the top tasks that will keep performance strong when you’re too busy for in-depth work.
Why Negative Keywords are an Absolute Necessity in Your PLA Campaign
Are you maximizing your return on spend in PLA campaigns with negative keywords? Here’s why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign.
SearchCap: The Day In Search, July 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties Google has agreed to settle a class-ac…
Pinterest Bests Facebook on Ecommerce Content Sharing [Study]
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Google+ is growing as a login provider, but it’s rarely used for social sharing.
Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties
Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their search queries with third parties without user content or knowledge. As part of the settlement, Google has agreed to pay $8.5 million…
Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards
On the heels of the US PRISM scandal, private search engines Ixquick and its partner site StartPage are leveraging new encryption methods that offer higher levels of security beyond the standard SSL encryption. With a combined four millions searches da…
UK Prime Minister Attacks Google, Bing & Yahoo On Child Porn, Demands Better Efforts By October
UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes by October. Below is Cameron’s…
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Google, Yahoo, Facebook, Microsoft Urge ‘Greater Transparency’ in PRISM Letter
Letter asks that the government release its own transparency reports that show the number of individuals targeted and the number of accounts and devices covered. Supporting this would be more detailed transparency reports from the companies involved.
Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete
Account managers have been bombarded with alerts in their AdWords dashboards for months now. Today, notices like the one below started appearing upon login to AdWords — upgrade your campaigns by July 22 or Google will do it for you. Now, in a new blog post, Sridhar Ramaswamy, Senior Vice…
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Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy
Duplicate content is a huge topic in the search engine optimization (SE)) space, heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it – that is, unless it is spammy duplicate…
Please visit Search Engine Land for the full article.