Task Analysis: The Key UX Design Step Everyone Skips
Task analysis is a step-by-step analysis of the users’ task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market.
Register for SMX Advanced – Rates Increase Tomorrow
Super early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions…
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Schema & International SEO – Everything You Need to Know
Schema markup is proving to be extremely important in the SEO industry. Here’s some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.
SearchCap: The Day In Search, March 26, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A Single Guest Post May Have Gotten An Entire Site Penalized By Google Google made it clear earlier this year that those doing guest posts “for SEO…
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Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google’s Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google…
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Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta
After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price…
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Google Takes Action Against Greek Link Networks
Google is continuing their fight against link networks internationally. Google’s Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).
New AdWords For Video Reporting Now Rolling Out In Google Analytics
Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics…
Link-Building Webcast This Thursday
This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014. This one hour Q&A session with experts from Page One Power will address questions from the audience on how to demystify the art of link building….
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How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex
Chegg, a company focused on connecting college students to resources, has a seasonal business. Here’s how the brand used Twitter’s promoted tweets advertising, the “polar vortex” and free shipping for a slam-dunk back-to-school marketing campaign.
Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
Yesterday, Matt Cutts, Google’s head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow…
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Google Does Your Geometry Homework
Google officially announced on Google+ that Google can now solve your geometry homework.
Google said…
Google Now Supports All Sub-Types Of Organizational Schema
Google has quietly added a line to the rich snippets – organizational help document saying they now support “any of its sub-types.”
Here is the new line added to the document:
In addition to the schema.org/Organization type, Google supports any of it…
Google’s Matt Cutts: Don’t Delete Old Disavow Files Before Uploading New Ones
Yesterday, Matt Cutts, Google’s head spam fighter…
A Google Manual Action We Should Worry About & Learn From
There is this big discussion going on at Inbound.org on a penalty Doc Sheldon, a respected SEO in our community, complained about.
In short, he received a manual action on his site for outbound links that sell PageRank or participate in link scheme…
Did Google Do An Algorithm Update Yesterday?
We’ve been noticing a steady and consistent level of chatter in the forums and social networks from webmasters and SEOs around Google’s search results fluctuations…
5 Steps to Execute a Site Redesign Without Compromising SEO
Whether your website is outdated, isn’t mobile-friendly, or you just know it’s time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.
Why “Barnacle SEO” Is Making A Big Comeback In Local
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but…
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3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they’re shopping, giving you a clear idea of what you need to produce to make their decision easily.