Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon…

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Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the pe…

Slick New Overhaul Brings Rank Tracking Back To Raven Tools

Late last year many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analyzation tools.  Well Raven users that have missed the tracking…

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Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”

In the latest video answer from Google’s Matt Cutts, the head of Google search spam, Matt answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only…

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Google Continues Censoring Piracy Related Search Suggestions By Blocking Grooveshark

TorrentFreak reports Google has added another web site to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark but told TorrentFreak, “our algorithms…

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New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel

In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted …

SPONSOR MESSAGE: Enterprise SEO Tools 2013: A Buyer’s Guide

In this Buyer’s Guide, learn about the latest trends, opportunities and challenges facing the market for Enterprise SEO Tools. Drawing from interviews with industry leaders and their customers, this report profiles vendors in the SEO Tools marketplace and what you need to look for in an SEO…

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