Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon…
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Google to Pay $8.5 Million to Settle Search Query Privacy Case
Google agreed to give $8.5 million to a handful of nonprofits as well as revise the language within its privacy policy in order to settle a case that claimed Google leaked personal information of users to third parties through referrer headers.
Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics
Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the pe…
Does Duplicate Content From Terms & Conditions Affect Google Rankings?
Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other required legalese that websites are required to carry? Google’s Matt Cutts says don’t stress about it.
Slick New Overhaul Brings Rank Tracking Back To Raven Tools
Late last year many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analyzation tools. Well Raven users that have missed the tracking…
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Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”
In the latest video answer from Google’s Matt Cutts, the head of Google search spam, Matt answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only…
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GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays
A new Unruly Media report finds a pattern with the sharing activity of GEICO’s “Hump Day” that represents a significant opportunity for marketers on other days of the week. Also, online video ad shares increased by 7 percent in Q2 of 2013.
Poll: How Much Of The Marketing Budget Should SEO Get?
A HighRanking Forum thread has a site owner asking overall what should one allocate of the marketing budget towards SEO…
Google Continues Censoring Piracy Related Search Suggestions By Blocking Grooveshark
TorrentFreak reports Google has added another web site to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark but told TorrentFreak, “our algorithms…
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The 10 Days of Google Panda
Solve today’s algorithmic challenges, and future-proof against Panda-monium! Here’s a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.
Google Analytics & AdSense Come To Google Glass
The Apps for Google Glass are now rolling in and on the marketers front…
Google AdSense Confirms Favicons On Ads
Earlier this month, we reported signs of Google testing favicons on AdSense ads – the last time we saw tests on this was in 2005.
Well…
I Spun Hundreds Of Articles The Right Way!
Sometimes I don’t get it… I spotted a thread at BlackHat Forums about spinning articles – yes it is a black hat forum, but seriously.
Looking at the conversation that starts of by explaining that the SEO/Webmaster spun these articles the right way…..
Dropped Prices, Increases Conversion & Google Rankings Improved
There has always been a lot of discussion around the topic of conversion rates and if that impacts your Google rankings. Of course, the correlation versus causation item is on the top of ones mind when discussing such topics.
But I wanted to share with…
New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted …
4 SEO Tips for Launching a New Website and New Brand
Launching a new website is hard. Launching a new brand with that new website can be downright madness. There’s a lot to worry about – redirects, analytics, sitemaps, rankings, and keeping momentum post-launch. Here’s an inside look at the journey.
Use AdWords Scripts to Streamline Your PPC Optimization Efforts
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software. Here are a couple of easy ways AdWords Scripts can be used to streamline your optimization process.
SearchCap: The Day In Search, July 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee…
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Google Accounts for Nearly 25% of All U.S. Internet Traffic
Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield. This is up from 6 percent in 2010 when a similar study was conducted.