Google AdSense Favicons Resulting In Higher CTR For Now
Last week, Google confirmed the new AdSense favicons would go live and over the weekend they did.
In fact, many publishers are noticing the new favicons showing up in all the various text ad formats they have on their site…
Changing Anchor Text May Raise A Red Flag
A WebmasterWorld thread has a webmaster asking if changing the anchor text he has been using for links to his site to something “more natural” would lead to a confirmation that he has been up to some bad link building…
Using Google’s Similar & Related Search Features For SEO
A WebmasterWorld thread has webmasters and SEOs discussing the SEO research benefit by using Google’s similar or related search functions…
Was There A Weekend Google Update?
I am a bit torn, I’ve seen some chatter over the weekend at both WebmasterWorld and Google Webmaster Help but not enough to see strong signs of a definite update…
Google Updates Link Schemes Examples With Mentions Of Guest Posting, Advertorials & Press Releases
On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases…
Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way.
Freeloading An SEM Audit Will Cost You
I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was “very interested” in talking and wanted me to come to his office right away with an audit of his campaigns,…
Please visit Search Engine Land for the full article.
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here’s how to work now to prepare for that eventual shift.
How to Ensure a Positive Online Reputation For Your Executive and Company Brand
If you’re a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here’s how to optimize opportunities and protect reputations.
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site’s search rankings.
In Memoriam: Ilya Segalovich, Search Engine Pioneer, Leader & Visionary
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition…
Please visit Search Engine Land for the full article.
Bing Ads Goes Live In Australia And New Zealand
After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into…
Google Changes How AdWords Quality Score Is Reported
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link…
Please visit Search Engine Land for the full article.
Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. Th…
Google’s Matt Cutts: You Can Hide Content Only When…
In one of Google’s Matt Cutts recent videos, Matt answered the questions of it is okay to use those expandable web techniques to expand and collapse content. It is okay to use those techniques or is it considered hidden text and against Google’s Webmas…
Video Recap of Weekly Search Buzz :: July 26, 2013
This week’s search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt and maybe more by watching this video…
Facebook Hashtags: Why It’s Too Early to Declare Failure
Simply Measured released findings of a Facebook study that mentioned the adoption rate of hashtags by Top 100 brands was strong, but that hashtags weren’t yet bringing additional engagement. Dramatic reactions on the web ensued.
Search In Pics: Tumblr At NASDAQ, Google Glass Melting & Google Lego Station
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Tumblr Opening At NASDAQ: Source: Tumblr Google’s Lego Station…
Please visit Search Engine Land for the full article.