SearchCap: Google Updates Its Privacy Policy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Privacy Policy You may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated”…
Please visit Search Engine Land for the full article.
U.S. Search Awards 2014 Nominations Now Open
No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18.
Google: ‘How-To’ Tax Searches Increase 37% Since 2012
Google released data about search trends for the 2014 tax season today, which showed “how-to” tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information.
Google: ‘How-To’ Tax Searches Increase 37% Since 2012
Google released data about search trends for the 2014 tax season today, which showed “how-to” tax-related searches were up a significant amount since 2012, and YouTube as a favorite for tax payers to retrieve that information.
Google Expands App Indexing
Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more.
Google Webmaster Tools Link Count Drops
I am seeing some reports from Webmasters that the link report in Google Webmaster Tools is reporting a much smaller fraction of links.
A Google Webmaster Help has one webmaster complaining a drop from 7,000 to 4…
SEOs Calling Out Google’s Matt Cutts As A Hypocrite?
On Friday, Matt Cutts, Google’s head of fighting all evil web spam, posted on Twitter an interview he gave to the usesthis.com blog. It is basically a place where a guy named Daniel interviews nerds about what hardware they use…
Google Updates Its Privacy Policy
You may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated” call-out the site’s home page preceding Google’s Privacy & Terms link. This is the first time the company has updated the policy this year, following an update…
Please visit Search Engine Land for the full article.
How Long Can RetailMeNot’s “SEO Empire” Survive?
RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related…
Please visit Search Engine Land for the full article.
Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding
Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers using call extensions and tracking call conversions were alerted that, at the end of April, they’ll be able to split call conversions up based on call…
Please visit Search Engine Land for the full article.
Survey: 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month
Managing reviews and reputation isn’t a new discipline for search consultants and agencies to focus on, but it is gaining prominence as reviews take on more significance in the world of local search. Consumers consult online reviews more regularly in their research process and put an…
Please visit Search Engine Land for the full article.
The Enhanced Campaigns Big Picture & What’s Next For AdWords
Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed…
Please visit Search Engine Land for the full article.
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.
Test: Bing’s New Search Results Design
Bing is testing a new search results design – the design makes for a fresher and cleaner feel…
Wired Hacked Over Weekend; Google Blocks Wired.com
Over the weekend, Wired.com was being blocked by Google via Chrome and the search results for malware.
In short…
Google AdWords Call Conversion Tracking By Call Length
Kim Clinkunbroomer reports getting an email from Google about a new way of reporting on call conversions based on the length of a call.
Starting at the end of this month…
40+ Tools & Tips to Execute a Winning Content Strategy
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
Influence the Influencers: The Magic of Co-Created Social Content
The biggest barrier to effective content marketing? Cutting through all of the noise online. Here’s how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.
The Linking Dilemma: Google Has Left a Giant Mess for Us All
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.
SearchCap: The Day In Search, April 4, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new search results layout that changes the color of the lo…