MapQuest Aims For Reboot With New Content, Partners, UI

A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping pioneer cost the site its leadership in digital maps. Now the company hopes to claw its way back with new content and functionality in what…

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Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]

Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over…

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Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last…

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Google Responds To Misattributed Content Saying They May Show The Canonicalized URL

A few weeks ago we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus redirecting from Google’s search results to a completely…

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How Much Content Do You Need For B2B SEO Success?

While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,”…

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Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”

There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near …

SearchCap: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March Google’s Matt Cutts tweeted that news related sites, such as this one, may have…

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Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March

Google’s Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in the crawl statistics within Google Webmaster Tools. If you did notice that drop, Matt says you do not need to worry. Google News added if-modified-since support in March, which would be the…

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AdWords Editor Version 10.4 Arrives With Bid Strategies Support

The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies…

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Introducing MarTech: The Marketing Tech Conference. Registration Now Open!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates – Register now!

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