10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are 10 things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can…
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Link Building Fundamentals To Future-Proof Your Online Business
Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way…
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The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move…
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News Flash: Paid Search Query Data Isn’t Going Away (Duh)
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won’t be impacted. Here’s everything you need to know about this issue.
Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads
The rumors were true, Google has indeed went the not provided route for paid search ads, AdWords ads.
Let me step back and explain what is happening, so you really understand it…
Google Video Search Results Without Videos Thumbnails
Google loves showing video thumbnails in the search results, when the query seems to be answered with a video. You know…
Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)
This morning the IAB released its full year 2013 report on digital ad revenue. Last year online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However broadcast and cable TV combined were wort…
Combining Social & Content to Earn Visibility & Earn $$$
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
Google Tests Video Search Results Without Thumbnail Images
For the longest time, videos found within Google’s search results contained thumbnail images of a frame within the video. That is how Google has displayed richer search results, ever since the days of Universal Search. It seems like Google is testing making those video results a bit less rich…
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AdWords Scripts Grows Up With MCC Level Scripts
So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a sni…
Google: We Mostly Ignore Web 2.0 Links
In a Google Webmaster Help thread, Google’s John Mueller said Google mostly ignores Web 2.0 links, specifically calling out Pinterest, YouTube and others.
He wrote:
We’re already mostly ignoring those links (just like we’re ignoring the “web 2…
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Twitter Updating Profile Page Look
Twitter announced new profile page designs are rolling out to users over the next few weeks or so. People are calling the new design, Facebook-like…
Google’s Matt Cutts: I Don’t Know 10% Of Your SEO Questions
Google’s Matt Cutts said he has to research about 10% of the SEO questions he answers on those daily videos. I always find it interesting trying to understand how complex the algorithm is. So I always wonder how much one person can know about it. No…
Pick up on Current Events for Link Building
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here’s how you prepare your website for future events so you can attract links with your prompt response.
Digital Data Trends – Search, Social & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search and social (and subsequent measurement) are morphing together.
Not Provided Comes To Paid Search: What Will The Impact Be?
If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure…
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SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for…
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Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the potential of Google expanding “(not provided)” to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…
Please visit Search Engine Land for the full article.