Google Tests Showing Product Ads In Knowledge Graph Carousel Area
About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on th…
Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…
In a recent video from Google’s head of search spam, Matt Cutts – Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said…
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3 Paths to Marketing Success From Personal Brands
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee’s visibility will fuel brand recognition, content development, incoming traffic, links, SEO, PR and marketing efforts.
Google Analytics: Visits Now Sessions & Unique Visitors Now Users
Google Analytics has quietly changed the terminology they use within the reports to change what they call “visits” and “unique visitors.”
Now…
Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.
Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google
Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at…
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Yahoo Wants Google’s Spot as the Default iOS Search Engine
Will we see Apple switch its default search engine from Google to Yahoo? That’s the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.
Daily Search Forum Recap: April 16, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
70% Said Google’s Penguin 2…
SearchCap: States Threaten Action If Google Doesn’t Delist “Illegal Sites”
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: States Threaten Action If Google Doesn’t Delist “Illegal Sites” According to the Washington Post, 24 state attorneys general are trying to pressure Google to…
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States Threaten Action If Google Doesn’t Delist “Illegal Sites”
According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertisi…
Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”
It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to…
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Matt Cutts Stars In Parody “Spam Around The World” Video
Matt Cutts has been the subject of a number of parody/comedy videos during his tenure as the chief of Google’s webspam team, and the latest has him starring in a rap-style clip called “Spam Around The World.” It’s a collage of clips from past webmaster videos edited together…
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Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Ma…
SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.
Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web
One of the most interesting things about Microsoft’s new Cortana search assistants has just gone live for those early adopters of it: integration with Bing’s search results. Those using Cortana will now find “personalized cards” that will appear at the bottom of the Bing…
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Amazon’s 4 Pillars of Success: A Preview of Jeffrey Eisenberg’s Pubcon SFIMA Keynote
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.
Are You Building Links Or Building A Business?
I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,…
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Only 13% Claim Google’s Disavow Tool Worked For Them
We ran a poll late last year asking did Google’s disavow link tool work for you or not?
As you know…
Hiring A Black Hat SEO? How Much Do They Cost?
A Black Hat World thread has one newish Black Hat SEO asking others what to charge for his services.
How much do SEOs in the darker spaces charge for their time and services…
Blocking Apple Devices On Your Web Site? You May Block Google Also!
Google’s John Mueller posted on Google+ a hint and reminder about the problems with not thinking too far ahead. In short…