5 Steps to Implement a Successful Bidding Strategy in Paid Search

When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that need to be addressed when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use…

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Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second

One second. That’s about how long it took you to read the two words above, and it’s also the focus of Google’s latest advice for webmasters when it comes to developing mobile websites. The company has published new guidelines that emphasize why sites should deliver above-the-fold…

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