Google Tests Search Results Overview Snippets Overlay
Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or…
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Demystifying Link Disavowals, Penalties & More
Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. First, Some Background Last month, I introduced Five Steps To…
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The Concept Of Sameness & Why It Should Matter
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…
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Google’s Matt Cutts Defends Google’s 20% Time
A hot story at Quartz named Google’s “20% time,” which brought you Gmail and AdSense, is now as good as dead was all over the internet. Google quickly responded officially that 20% time is still part of the culture at Google…
Content Syndication: How to Get Started
Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here’s a look at the basic types of content syndication and some ways of setting up a content syndication program for your business.
SMX East Early Bird Rates Expire this Saturday – Register Now & Save!
Early Bird rates for Search Marketing Expo – SMX East expire Saturday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Join us October 1-3 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in…
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Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls
When trying to make sense of data, it’s easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems.
How Long Should You Wait Before Submitting a Reconsideration Request?
A website is in trouble with Google for unnatural links. After identifying and removing spammy links, and disavowing those that couldn’t be removed, Is there a certain amount of time to wait before making a reconsideration request?
With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts
Last year Google was embroiled in controversy over its circumvention of the Safari browser’s cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that…
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Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu.
Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About
Behold a brilliant display of Google AdWords advertising policy violations: This ad was spotted by Luke Alley from Avalaunch Media. As it turns out, Alley unearthed a deep pit teeming with ad violations. Search for “facebook support” on Google, and you’ll quickly see the ads are…
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Google Goes Down Briefly
It wasn’t you. It was Google. Specifically, Google.com went down around 3:50pm PT for about five minutes, a very rare occurrence. Other Google services also appear to have had issues. We’ll update if we hear more, but it appears back now. It certainly sparked brief panic on Twitter….
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SearchCap: The Day In Search, August 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up In the past couple of weeks, the question of how Google calculates cost per…
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New Data Mining Tool Will Let You Make Your Own Private Search Engine
The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these search indexes.
Play ‘Missile Command’ Game on YouTube
In case you missed it, as part of Geek Week, YouTube added a fun Easter egg that lets you play the classic “Missile Command” Atari video game. To trigger it, play any video, click on white space, type in “1980”, and your game will load.
Google’s Search Market Share Shoots Back to 67%
Google is once again gathering more search market share and remains the uncontested top search engine in the U.S. In July comScore reported that Google’s market share shot back to 67 percent after having fallen below that mark three months ago.
Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up
In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported…
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Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users
Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over….
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Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos
Using Google Voice search, you can ask Google questions such as “Is my flight on time?” or “what are my plans for tomorrow?” and Google will now give you instant answers if the information is in your Gmail, Google Calendar or Google+ account.
Maybe I’m Not That Ugly, My Face Is Back In Google
Two months ago, I got very emotional about my ugly face not showing up in Google…