Google Tests Search Results Overview Snippets Overlay

Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or…

Please visit Search Engine Land for the full article.

Demystifying Link Disavowals, Penalties & More

Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. First, Some Background Last month, I introduced Five Steps To…

Please visit Search Engine Land for the full article.

The Concept Of Sameness & Why It Should Matter

Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…

Please visit Search Engine Land for the full article.

SMX East Early Bird Rates Expire this Saturday – Register Now & Save!

Early Bird rates for Search Marketing Expo – SMX East expire Saturday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Join us October 1-3 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in…

Please visit Search Engine Land for the full article.

With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts

Last year Google was embroiled in controversy over its circumvention of the Safari browser’s cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that…

Please visit Search Engine Land for the full article.

Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About

Behold a brilliant display of Google AdWords advertising policy violations: This ad was spotted by Luke Alley from Avalaunch Media. As it turns out, Alley unearthed a deep pit teeming with ad violations. Search for “facebook support” on Google, and you’ll quickly see the ads are…

Please visit Search Engine Land for the full article.

SearchCap: The Day In Search, August 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up In the past couple of weeks, the question of how Google calculates cost per…

Please visit Search Engine Land for the full article.

Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up

In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported…

Please visit Search Engine Land for the full article.

Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users

Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over….

Please visit Search Engine Land for the full article.