New: View AdWords Data Trends By Time Period In The Graph View
As some sharp eyed users noticed yesterday, Google has now confirmed the roll-out of graphical time period segmentation. A new drop down allows you to view AdWords data by day, week, month and quarter on the graph. The new feature makes it easy to view…
What’s In Your SEM Toolbox? I’ll Show You Mine…
A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?” I love this question, especially when there are other paid search managers within earshot. Everyone’s got their favorite tools and everyone wants to add their two cents’…
Please visit Search Engine Land for the full article.
Best & Worst Ways To Influence Local SEO Rankings
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from…
Please visit Search Engine Land for the full article.
Google+ To Move Support Forums To, Um, Google+
I always felt it was weird that the Google+ support discussion forums was in a Google Groups area and not in Google+ communities.
I know communities was not a feature within Google+ on day one but it has been around for a pretty long time now…
…
Google AdWords Adds Time Aggregation To Charts
The Google Ads Google+ account and Jon Diorio from the Google AdWords team announced a new small but useful feature available in the Google AdWords console for advertisers.
Now you can control the time aggregation on AdWords charts to show data by day…
My Google Maps Business Listing Was Taken By…
A Google Business Help thread has one business owner complaining that someone else registered his business listing within Google Places and he has no access to make changes…
Google Translate Now In Google+
Don’t you hate it when you read a post from a thread on a social network, like Google+ and it is written in a language you don’t understand…
Poll: Do You Prefer A Manual Or Algorithmic Penalty?
A WebmasterWorld thread has SEOs and webmasters discussing what is better, a manual penalty or an algorithmic penalty? If you had to choose between Google giving you a penalty, which would you choose…
A 5-Step Summer Review for Your PPC Account
Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day.
21 Ways to Scale Content Promotion for Maximum Exposure
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.
Google Analytics Engagement Report: How to Find Helpful User Insights
The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer’s actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits.
Google Boldly Rejects UK Privacy Laws in Safari Snooping Case
Google has told the UK High Court that it isn’t subject to UK privacy laws because it’s a U.S. company. Google is in court because it danced around security settings on the Apple iPhone and collected some users’ personal information through Safari.
SearchCap: The Day In Search, August 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? Last month, Google announced some changes in …
L’Oreal Launches New Makeup Line Designed by YouTube Beauty Guru Michelle Phan
L’Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L’Oreal is tapping into YouTube as a force for driving makeup sales.
Google Outage: Web Traffic Dips 40% During 5 Minute Blackout
Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google’s services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening.
DMD Webcast Tomorrow: How to Create Quality Content
Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love”…
Please visit Search Engine Land for the full article.
Google Analytics Adds Mobile Capabilities to Tag Manager
Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together.
What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow…
Please visit Search Engine Land for the full article.
Google’s Pure Spam Manual Action: Matt Cutts on How to Fix it
If your website ha received a manual action notice called “Pure Spam”, Google’s Distinguished Engineer breaks down what it means and steps you can take to clean up and show Google the site is now trustworthy and should be included in the index.
Google Documents Page Download Time For GoogleBot
There has always been a lot of talk about page speed and Google rankings. There are several tools that Google has for documenting page speed and improving it. Google even has the features in Google Analytics and had it in Webmaster Tools…