Category: Uncategorized

You have to experiment to find out what works, and it starts with tracking. You can’t just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.

Pinterest announced a new way for people to discover the social platform’s content through “guided search,” which presents various categories of things and places to explore based on the original query, in an effort to refine a person’s search intent.

In SEO, we’re now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.

Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls.

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward should we expect to change all links in a marketing campaign to nofollow? No. Here’s why.

Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.