SearchCap: The Day In Search, August 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads Today, Bing announced that Bing Shopping is being replaced by…
Please visit Search Engine Land for the full article.
Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads
Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways …
Travelocity-Expedia Deal Gives Travel Search Its Yahoo-Bing Moment
Travelocity, one of the web’s longstanding travel search engines and online travel agencies, is getting out of the travel search business. The company announced a “strategic marketing agreement” yesterday with longtime competitor Expedia, which calls for Expedia to begin powering…
Please visit Search Engine Land for the full article.
Facebook Advertisers Can Access Professional Photos at No Extra Charge
Facebook puts content front and center again with its latest update; Facebook advertisers will now have access to millions of stock photos that are commercially licensed and available for all Facebook ad formats at no additional cost.
Bing: Here’s 7 Ways Our Image Search Is Better Than Google
Microsoft’s Meenaz Merchant, Senior Program Manager at Bing, posted a behind the scenes look at why Bing is a better image search engine than Google. Here are the seven examples on scenarios on why Bing is better than Google with image search, as described on the Bing blog. (1) Entity…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: August 23, 2013
Busy week in search at the Search Engine Roundtable. First I discuss a possible Google update that hit ground a few days ago. then I go into how AdWords lets you tie your Webmaster Tools account together and build a paid and organic report into one…..
Search In Pics: Google Analytics Hippo, Google Shop & New Belgium Brewery
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. New Belgium Brewing Android Sign: Source: Google+ Android Backpacks:…
Please visit Search Engine Land for the full article.
Google AdWords Adds New Paid & Organic Report
Google’s new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This is part of their campaign to connect data between AdWords, Analytics, and Webmaster Tools.
Is BuzzFeed’s Boom Making Brand Blogs Go Bust?
BuzzFeed’s president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great.
Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk
In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded “I hear Google pr Bing helps with that problem” after @Andypops1 tweeted…
Please visit Search Engine Land for the full article.
Google Definitions Adds Synonyms, Sample Uses, Origin & More
Google has pushed out a major upgrade to their definitions user interface, adding an expandable box with synonyms, ways to use the word in sentences, the origins of the word, translation, use over time and more…
Google AdWords & Webmaster Tools Team Up With Paid & Organic Reporting
Google announced yesterday that you can link your AdWords account to your Webmaster Tools account to obtain a combined paid and organic report…
More Google Search Interface Tests In The Wild
Google, as always, is testing user interfaces and here are two more tests. The first is Google is testing a “next” button, instead of showing the pages available…
Google AdSense Adds Opt Out Options For Five Ad Formats
Google announced that you can now opt out of give new ad format options for your AdSense ads.
Google said…
Some Reports Of An August 21/22 Google Update
Virtually all the keyword tools sent out warnings of a major update that hit around August 21st. But the truth is, based on what I am following in the discussion forums, although there were some people talking about an update…
Report: Google’s Not Provided Reached 49% & Much Higher In Technology Industry
BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search. 49% was the average, in fact, it is higher for the technology industry….
Please visit Search Engine Land for the full article.
Penalized & Sad: When To Abandon The Sinking Ship
Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I’ve seen more ships go down than I care to count. Websites that have delved…
Please visit Search Engine Land for the full article.
Google Expands Their Web Definitions
Google announced on Google+ that they have overhauled the web definitions interface and results adding a lot more meat and details to your definitions queries. The new options include an expandable box that contains additional synonyms, ways to use the…
How to Build Authority by Talking About Your Competitors
Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility.
5 B2B SEO Recommendations for the Dog Days of Summer
Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note.