Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
Vine Search Offers New Opportunity for Brands
The long awaited web version of Vine is now available, letting anyone search by person, tag, or location. This means there are some additional opportunities for marketers, but some brands aren’t yet maximizing their Vine value.
Blog Posts Published on Weekends Get More Social Shares [Study]
What blog post titles get the most engagement? When is your audience actually reading your blog posts? Answers to these questions and more in TrackMaven’s recent study published in the “Colossal Content Marketing Report.”
WalmartLabs Scoops Up Product Search Firm Adchemy
Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy’s, Overstock.com, Finish Line and Walmart. Today, @WalmartLabs, the retailer’s technology lab based in Silicon Valley, announced it…
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Google Pauses Webmaster Tools SSL Warnings In Order Clarify Them In Future
About a week ago, Google began sending out a nice number of SSL warnings via Google Webmaster Tools.
Google has paused those warnings…
Google AdSense Publishers Brace For Lower Earnings In May
A WebmasterWorld thread has some publishers bracing themselves for a pretty bad earnings month via Google AdSense.
Why…
Google’s Matt Cutts: Links Still Have Many Years Left In Them But…
Matt Cutts, Google’s face of search for webmasters, posted a future telling video yesterday on when and how Google may rely less on links in the future for ranking pages…
App Annie Adds New Tools For Better App SEO, Paid Visibility
App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are…
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Link Building ≠ Content Marketing. But Here’s How They Fit Together
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false….
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10 Reasons to Hire a PPC Management Expert
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here’s why you should hire one.
Google In-Store & Location-Aware Product Reminders Now In Google Now For Android
Yesterday, as expected, Google announced on Google+ that the location-aware, in-store product reminders are now built into the latest version of Google Now on your Android Google Search App. Google said “if you’re out and about and near a store that carries those boots, you might see a Google…
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Matt Cutts, Bing & MSFT Phone Team Keynoting SMX Advanced
Year after year, Search Engine Land’s SMX Advanced keynotes deliver first-hand insights. This year is no exception. Google’s Matt Cutts takes questions from you, the audience, in his “You&A” keynote, moderated by SMX’s own Danny Sullivan. Bring your toughest questions and don’t miss this…
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Google: We Currently Treat New TLDs As gTLDs
As you may know, there are tons of new TLDs that hit the market, such as .cash, .foo, .best and so on…
DuckDuckGo Adds Carousel, Auto-Complete, Local Results & More
DuckDuckGo announced the next version of their privacy search engine at https://next.duckduckgo.com/.
Note, this is where users like us can play around with it and give them feedback. DuckDuckGo wants to switch over to the new version in about a mont…
4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post clears up four of the biggest misconceptions.
Is Google+ Becoming a Blog Platform or Just a Billboard?
Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well as the building engagement with others. How effective is the practice, and for what purpose(s)?
SearchCap: Matt Cutts On Links, Spiderman Drops Bing & DuckDuckGo’s New Design
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features DuckDuckGo. the search engine known for protecting the privacy of its users,…
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DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features
DuckDuckGo. the search engine known for protecting the privacy of its users, announced a new “reimagined and redesigned” beta site today. According to the announcement, the new site will deliver smarter answers and have a more refined look. DuckDuckGo has also added new features,…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Over Time Backlinks Will Become Less Important
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to…
Please visit Search Engine Land for the full article.
Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it.