Google Preparing Large Update? Shifts On May 2nd & 7th
I mentioned there was some chatter about a Google update on May 2nd but now we are seeing even more chatter and signs of flux in the Google search results on May 7th…
How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manger from good to great.
Quantifying Brand Bias In Search Results With Rand Fishkin of Moz
Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the…
Please visit Search Engine Land for the full article.
Search In Pics: Google Bike To Work Day, YouTube Subway Ads & Google No Pants Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. No Pants Day At Google Montreal: Source: Google+ Google Visitor Sign Down:…
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How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience
BuzzFeed’s impressive growth is mainly due to successfully leveraging social platforms – particularly Facebook – to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times!
SearchCap: Yahoo News Digest, Bing XBox Music Search & Google Parents Search Double
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says New Parents Perform Twice As Many Searches As Non-Parents According to a recent survey conducted by Google’s Think Insights, new and expecting…
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Google Says New Parents Perform Twice As Many Searches As Non-Parents
According to a recent survey conducted by Google’s Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are…
Please visit Search Engine Land for the full article.
Google Buys, Then Shuts Down Restaurant Website Builder Appetas
Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that only larger restaurants can usually afford.
Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1
As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on…
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Google AdWords MCC Scripts Now Available to All Users
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage account changes at scale using JavaScript code.
Two Top SEM Firms Featured As Offering Poor SEM Results By WSJ
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help.
It isn’t good.
It calls out two very large SEM companies …
Publishers Upset Over New Google AdSense Earnings Screen
A WebmasterWorld thread has several publishers upset over the new beta Google AdSense console. Their issue is, the overview screen is missing two data points they enjoy seeing…
SearchMetrics Shows Expedia’s Google Traffic Return, But Did It Ever Drop?
In January, we reported how Expedia may have been penalized by Google because SearchMetrics showed a huge drop in search visibility for the company’s website.
Now, after about three months, SearchMetrics is showing an increase in their Google traffic….
7 SEO Truths Every Business Leader Must Understand
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….
Please visit Search Engine Land for the full article.
Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here’s how to implement a smarter, more effective local listings syndication strategy.
Bing Now Searches Music That You Can Listen & Play On Xbox Music
PC World reports that Microsoft Bing has added a way to search for music available within Xbox Music. Now, if you search for a song, for example [U2 all that you can’t leave behind] on Bing, on the right hand panel, you will see a box for “Listen to music.” There you will be able…
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Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
Google Shows Ratings Snippet 8 Out Of 11?
Dan Barker spotted a fun rich snippet in Google where the ratings displayed for an IMDB movie result was 8 out of 11. Out of 11, not 10…
Bing Ends Sponsorship Deal With WNBA’s Seattle Storm
After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year, giving the Bing…
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PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here’s how to do a PPC audit through the lens of a SWOT analysis.