Marin Software Adds Support for Google AdWords RLSA
Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the …
Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I…
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Research In India Claims To Show How Search Rankings “Could” Impact Elections
Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect”…
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Google Glass: Buy Now
Google announced last night on Google+ that any US resident can now buy Google Glass as long as they have them in inventory.
To do so, just go to this URL and buy your Google Glass.
Google wrote:
Last week we told you we’d be trying out new ways to …
Does Google’s Matt Cutts Age Matter?
This is a funny topic that honestly the SEO insider community has been talking about every now and then – how old is Google’s Matt Cutts.
It is almost impossible to find a source online that shows his date of birth…
Google Search App For iOS Gets More Voice Friendly
Google announced on Google+ that they’ve upgraded the iOS Google Search App.
The new app is labelled version 4.0 and is available for download in the App Store…
Would A Domain Like appleandapples.com Trigger A Google Penalty?
Sometimes I see these unique questions in the SEO forums and I just have to share them.
This one comes from High Rankings Forums where a webmaster asks if he can use a singular and plural version of the same word, to be his brand name and domain name….
Matt Cutts Likes Duane Forrester’s Example Of Good Links: Unknown Links
On Monday, we shared a bold example from Bing’s Duane Forrester about what good links are versus bad links.
It was bold because Duane from Bing basically said the only real valuable links are the ones you don’t know you are getting in advance…
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A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don’t rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with…
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Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More
Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 …
Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints
Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving “significant complaints” about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on…
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Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!
SearchCap: Google Knowledge Maps, Right To Be Forgotten & No Google Algorithm Updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Expands Into Google Maps Google is expanding its Knowledge Graph into Google Maps. The company has confirmed to Search Engine Land…
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Google’s Knowledge Graph Expands Into Google Maps
Google is expanding its Knowledge Graph into Google Maps. The company has confirmed to Search Engine Land that some locations in Google Maps will now get a new “Quick Facts” info card, and that the data are from Google’s Knowledge Graph. This new feature began appearing on Monday…
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Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions abou…
Google Updates iOS Search App To Include “Smarter” Voice Search Cues & Customized Alerts
The Apple-focused website 9to5Mac.com reported today that Google’s iOS Search app has been updated to version 4.0, with new voice search cues and customized alerts from Google Now. With the updates, the app’s new voice search cues offer more conversational-styled search queries….
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SPONSOR MESSAGE: Get High Quality Leads From Search
Join us Thursday, May 15th at 1:00EDT (10:00PDT) to hear Search Engine Land’s Greg Sterling and John Lee of Clix Marketing discuss how combining search results with call tracking can be used to generate high-quality leads. Topics include: What is call tracking; Using mobile, organic, and paid…
Please visit Search Engine Land for the full article.
Google Brings NHL, NBA Video Highlights to Search Results
Google has launched a new feature that allows sports fans to see video highlights from the previous night’s game when they search for the team name. The video is embedded at the top, above the organic search results.
Top Brands Now Testing Pinterest Promoted Pins
Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest’s target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.