Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth…

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Mary Anning Google Logo Marks Life Of Famous Paleontologist Born Over 200 Years Ago

Google continues its roll to celebrate the women who have shaped our world, with today’s Google logo recognizing one of the world’s leading paleontologist Mary Anning. The animated illustration depicts Anning uncovering dinosaur fossils shaped to resemble the Google logo. Born on this…

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Google Begins Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us…

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Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us: Over the weekend we began…

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SearchCap: DuckDuckGo Relaunches, Bing Ads Editor Updated, Google EU Relevancy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Relaunches & Starts To Look Like A Real Search Engine DuckDuckGo, the spunky little search engine that hangs its hat on user privacy, has…

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Limited Tickets Left for Search Marketing Expo (SMX) Advanced – RegisterNow!

Join the most accomplished search marketers in the world at SMX Advanced June 11-12 in Seattle.Check out the agenda, featuring two days of expert-level sessions, keynotes, and networking events. Want more? Attend a pre-conference workshop, June 10. Secure your spot – Register now!

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New “Open Internet Project” Seeks To Derail Google-EU Antitrust Settlement

Frustrated by what it sees as the European Commission’s capitulation to Google a new group called the “Open Internet Project” (OIP) seeks to derail the current Google antitrust settlement or create a new investigation. A mixture of French and German publishers and companies are…

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