Increase Mobile Ad Performance Through Advanced Call Analytics – Webcast
Each day, more and more people are shopping with their mobile devices. To succeed in this market, you need deeper insights into your mobile ad campaigns. Join us Tuesday, June 3rd for this Digital Marketing Depot webcast to learn how to use call analyt…
RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact
On Tuesday, Google pushed out their revised Panda Algorithm code-named Panda 4.0. Panda is designed to remove low-quality content from Google’s search results. Yesterday, we published an early Winners & Losers report on which large sites were impacted the most both in a positive and…
Please visit Search Engine Land for the full article.
Google Tells SEC Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing
The average cost-per-click advertisers pay for Google ads has been declining year-over-year since the fourth quarter of 2011. The rise of mobile has long been seen as the driving force behind the declining average cost-per-click (CPC) — a glut of new ad inventory coupled with the fact that…
Please visit Search Engine Land for the full article.
Chrome’s Latest Updates Include New “OK Google” Voice Search Capabilities
Earlier this week, Google released new updates for Chrome OS devices, including new “hotwording” capabilities. According to the announcement, the “Okay Google” voice search is now available on Chrome’s New Tab Page and Google.com (the US version only). Darrell…
Please visit Search Engine Land for the full article.
Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
Hub Link Building With Majestic SEO
Majestic SEO’s Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here’s how to use it to find hubs and secure links.
Apple-Like Google Maps Design & Research Video
Jonah Jones, Google’s Lead User Experience Designer on Google Maps and Sian Townsend, Google’s User Experience Lead, put together a video a month ago about using research and design to make Google Maps better for users.
The funny thing…
Google’s Matt Cutts: We’ve Been Discussing The MetaFilter Google Penalty
MetaFilter is one of the first every community blogs, created in 1999 and helping users with Q&A style answers from before the times of the typical social networks. It is a quality site – no one would argue with that.
Google AdSense Class Action Lawsuit
Remember a few weeks ago, those allegations of AdSense fraud leaked by a supposed former Google AdSense employee…
Poll: How Did Google’s Panda 4.0 Impact You?
Tuesday, Google began rolling out Panda 4.0 and it still may be rolling out, but by now, you should know how, if any, you were impacted by the Panda 4.0 release…
How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
Google: If You Received An Email About AdSense PII Breach, You Should Act
Yesterday we reported that tons of Google AdSense publishers began receiving Personally Identifiable Information (PII) breach notifications about their ads and sites. Google by then has not responded but after I wrote about it…
On MetaFilter Being Penalized By Google: An Explainer
MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week after coming forward about how a Google penalty has severely harmed its business, to the degree of having to let staff go. It serves as a poster child of…
Please visit Search Engine Land for the full article.
Daily Search Forum Recap: May 21, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Google Panda 4…
SearchCap: Google Panda 4.0 Live, Payday Loan Algo Released & Bing Ads Location Reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data Yesterday, Google began rolling out their Panda 4.0 update designed to…
Please visit Search Engine Land for the full article.
Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data
Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers. Searchmetrics gave us their…
Please visit Search Engine Land for the full article.
New Bing Ads Location Report Shows Whether Ads Were Triggered By Physical Location Or Location Interest
The Bing Ads team has added a new Geo Location report that offers more detail on the type of targeting methods used in serving your ads. The report is available under the list of Targeting reports via the Bing Ads API and the web UI. Aptly named, the “Geo location (New version)” report…
Please visit Search Engine Land for the full article.
Founder: OpenStreetMap Already As Good Or Better Than Google Maps
Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It’s 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based…
Please visit Search Engine Land for the full article.
Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.
Google Fossile Doodle Logo For 215th Birthday Of Mary Anning
Today on the Google home pages worldwide is a special Google logo…