Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link
Google’s head of search spam, Matt Cutts, posted video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank…
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Travel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo’s report.
4 Steps to Maximize Local Search Success
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.
Google’s Prototype Self Driving Autonomous Cars
We’ve covered many topics on the Google self driving car here before but now, Google is working on building out their own car for it.
The car, as you can see from the picture above, looks cartoon like, but it works…
Bing: Webmaster Forums Closing Down, Go To WebmasterWorld Instead
Duane Forrester from Bing announced on the Bing Webmaster Blog that they are closing down the Bing Webmaster Forums in the upcoming days.
Honestly…
Google: Adult Web Sites Are Not Automatically Spammy Web Sites
Some folks in the search space feel that adult sites, pornographic sites, are automatically considered to be spammy by Google. Truth is, while there is a ton of spam in those industries, not all adult sites are spammy.
Google’s John Mueller said so i…
Google Webmaster Tools Adds Block Resources Debug With Fetch & Render
As expected, Google has introduced a new tool to help webmaster determine what JavaScript, CSS, and other resources they are blocking from GoogleBot’s crawl…
Google May Be Pushing Out A New Update: Possibly Penguin?
I am seeing very early signs of another possible Google update both based on chatter at the WebmasterWorld and in other forums and social media spaces. I am also getting private data shared with me by those who are tracking this closely…
The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests
How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the US? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing….
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Google Now Testing Knowledge Graph Popups In AdWords Ads
Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Arianna Wolf, a search strategist at 90 Octane, provided screens…
5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling.
Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites
A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that “search engines are neutral platforms that do not create nor control content on the web.”
Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit
You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thoug…
Are Your Google Display Network Results Damaged By AdSense For Mobile?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your…
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Actress Sues Google For Indexing Porn Search Results Tied To Her Name
Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by…
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Rachel Louise Carson Google Doodle Honors Marine Biologist, ‘Silent Spring’ Author
Today’s Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google’s special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.
The Indirect SEO Benefits Of Guest Posting
If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This…
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Google Webmaster Tools Adds Fetch & Render By Device Type
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will sh…
Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
The Google Local Carousel Is Still Spinning Out Of Control
Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo…
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