Is comScore’s Google Search Share Data False? Not Exactly
Search market share data from comScore’s isn’t invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results.
Google Opens “Right To Be Forgotten” Form For EU Citizens
Google has taken a big step forward with complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has established a new form allowing those in the EU to request takedown of URLs they dislike. How The…
Please visit Search Engine Land for the full article.
Fetch as Google Adds Page Rendering
Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML.
Two Links, Different Anchor Text, Same URL: Does it Matter to Google?
In his latest Webmaster Help video, Google’s Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text.
SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship Goes Down Again, Twice In One Week Google Authorship is once again down for the count, second tim…
Google Authorship Goes Down Again, Twice In One Week
Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results…
Please visit Search Engine Land for the full article.
Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit
You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thoug…
Did Google Panda 4.0 Go After Press Release Sites?
Nine days ago when Google released Panda 4.0 – which aims to filter out “thin” content from top rankings – we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I…
Please visit Search Engine Land for the full article.
Mobile Search Advertising and Call Analytics – Webcast on Tuesday
On Tuesday, June 3rd, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile search advertising. Speakers Jeff Braislin and Tim Graber of Marchex will present “Increasing Mobile Performance Through Advanced Call Analytics.” Calls…
Please visit Search Engine Land for the full article.
8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference
Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing…
Please visit Search Engine Land for the full article.
Google’s Search Results Are Crafted By Mostly White Males
It is not uncommon to see high tech, largely programming related companies filled primarily with men who are white or asian. Honestly, my programming company is the mostly men, mostly white.
Google announced and published diversity report…
Google: In 2009 We Selected Only One Of Your Anchor Text When…
Back in 2008, Moz published a report claiming the first anchor text counts – meaning, if you have a web page that has two or more links going to the same page, but the anchor text of those links differ…
Google AdWords Knowledge Graph Overlays
@ArianaWolf spotted Google placing those knowledge graph overlays we see often in the organic search results…
Does Deleting Your Web History At Google Really Do Anything?
Jacques Mattheij wrote a blog post named Google Web/Search History Disable Does Absolutely Nothing. Basically claiming that when you hit that delete button, Google just hides it from your Google Web History page but does nothing more…
4 Intangible Benefits Of Content You Shouldn’t Overlook
The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate…
How Google Can Help Enhanced Campaigns Reach Their Potential
It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser…
Please visit Search Engine Land for the full article.
Google Maps Now Has Driving Directions In North Korea
North Korea Tech reports that Google Maps now has driving directions in North Korea. As the site reports, “North Korea has strict controls on internal movement, a scarcity of private car ownership and almost no Internet users.” Despite all of that, Google Maps can give those who do have…
Please visit Search Engine Land for the full article.
Here’s Why Your Editorial Calendar Isn’t Working…
They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn’t producing the results you had hoped for, here’s why and what you can do about it.
What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years.
SearchCap: No Google Penguin Update, First Anchor Text & Knowledge Graph AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge…
Please visit Search Engine Land for the full article.