The Best and Worst Things About Twitter Ads
There’s much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad – date ranges, display of active promoted tweets, campaign editing, and navigation.
Check Out the New MarTech Sessions and Speakers from Adobe, HubSpot, IBM & Marketo – Lowest Rate Expires Friday
Keeping pace with emerging marketing technologies, determining the best fit, and getting the most from your investment are daunting challenges. At MarTech: The Marketing Tech Conference, industry leaders will help you understand marketing technology an…
Community Management Basics: 7 Tips for Marketers
An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines. Here are the key elements of community management.
At Five Years Old, Bing Has Come Far Yet Has More To Grow
Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to…
Please visit Search Engine Land for the full article.
SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that position…
Major Exploits Found in All in One SEO Pack WordPress Plugin
If you use the popular “All in One SEO Pack” WordPress plugin, you should update immediately. Vulnerabilities have been discovered that could get you kicked out of Google’s search results, or leave you open to JavaScript injection attacks.
Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option
DuckDuckGo, the search engine that positions itself as a completely secure and private search engine, is getting a big boost. Apple is making it part of Safari in the next versions of Mac OS and iOS as an option that users can choose. DuckDuckGo is now…
Google AdWords Weekend Conversion Reporting Issue Now Fixed
Anyone else have @Adwords conversion tracking fail over the weekend? #ppcchat — Jason Manion (@JasonManion) June 2, 2014 Many AdWords users logged in to their accounts on Monday to find conversion and revenue stats were nearly non-existent starting Friday, May 30. Google has said the problem has…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts On Assessing Quality Of A Page Without Links
In the latest video by Google’s Matt Cutts, he talks about how Google may determine the quality of a page of content without there being many links. By Matt’s expression, he seemed to give off the feeling that without links, it is really hard for Google to determine the quality of the…
Please visit Search Engine Land for the full article.
China Blocks Google Ahead of Tiananmen Square 25th Anniversary
As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing.
Mac “Spotlight” Search Drops Google For Bing; Becomes More Siri-Like In OS X “Yosemite”
It looks like Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS. During…
Please visit Search Engine Land for the full article.
Google Launches Search Removal Request Form
The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the “right to be forgotten” ruling.
Google Launches Search Removal Request Form
The form launched Friday and reportedly spurred 12,000 search removal requests. It allows users in all 28 European Union countries, as well as four additional non-EU countries, to request removals, following the “right to be forgotten” ruling.
Tabke: Google Penalized eBay For Dropping AdWords Ads
As you know, eBay was penalized by Google either via a manual action or algorithmic action or both. Google and eBay won’t confirm it, but it is clear from the SearchMetrics charts.
The reason for the penalty is not 100% clear…
Backlinks = Rankings, Rankings = Traffic – Deal With It
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years.
How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!
When I speak about Enhanced Campaigns, I invariably get an audience question like this: “How can I create single-device campaigns? I know it’s possible somehow, tell me how!” I recently figured out the answer. Why The Need For Single-Device Campaigns? I am not usually a proponent…
Please visit Search Engine Land for the full article.
Doonesbury Comic: We Need A Company Slogan; Don’t Be Google
Yesterday’s Doonesbury comic strip mocks Google’s company motto and slogan of Don’t Be Evil. The new “Z + Z Bud” company wants to add a company motto to their branding and they think long and hard about what it should be. They said, Google uses “Don’t Be…
Please visit Search Engine Land for the full article.
Google Comparison Ads Under Fire In UK
The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing with them by placing its own “product” at the top of search results. Comparison Ads,…
Please visit Search Engine Land for the full article.
Google To Bring Always-On, “Eyes Free” Search To App
One of the most interesting and talked about features in the Motorola-made Moto X is always-on voice search. Activated by saying “OK, Google,” it permits totally hands-free search. Unfortunately this standout feature didn’t sell enough handsets to keep open Moto’s…
Please visit Search Engine Land for the full article.
Here Is How To Remove Content From Google Via Google’s Right To Be Forgotten Form
As you know, the EU’s top court has required Google to enable people to force Google to take down personal information about themselves. This obviously is something that Google is not happy about but they had to and have complied…