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While there are some jobs better left to programmers, coders, and quality assurance specialists, there’s room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker.

When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link “May open the site’s homepage” with an option below it to “Try anyway.”

What is the most common SEO mistake, according to Google’s Matt Cutts? Not having a website. “If you don’t have a website, you’re kind of invisible on the web, and you really don’t want to be invisible on the web,” he explains a new video.

Bing has fine-tuned their music discovery functionality. Bing will display a “dynamic carousel” on searches for an artist, band, album, or song. You can then browse the artist’s other music videos from within the carousel.

How does Google determine that content is quality, when there aren’t many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google’s Matt Cutts explains.

Kenshoo has announced “Intent-Driven Audiences,” which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook’s ad inventory, including mobile.

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.