3 Tips for Selling SEO
Successfully selling SEO requires you to wrap your head around important “pain points” and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.
SearchCap: LinkedIn Galene, Google.com Without Right To Be Forgotten & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results Last week, Linkedin announced it had rolled out a newly upgraded search…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Give Your SEO Strategy a Competitive Edge with Link Building
Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your …
LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results
Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant results that are now delivered twice as fast. According to the announcement, LinkedIn began building Galene mo…
Right To Be Forgotten Won’t Happen On Google.com
Many searchers and Google users are asking, will the Right To Be Forgotten form be a feature and option coming to the US on Google.com. The answer is no! A few weeks ago, Google told us the removals will only be available in the European Union, that is…
WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools
Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the …
10 Questions To Ask When Creating A Link Building Campaign
One of the most common questions I hear related to link building is, “Where do I start?” Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things…
Please visit Search Engine Land for the full article.
A Defense Of Broad Match For SEM
“A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat is a renowned work of art that currently sits in the Art Institute of Chicago. You’ve probably seen it at some point or another. It’s known for its size (almost seven feet tall and over ten feet wide) and its style…
Please visit Search Engine Land for the full article.
Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manger is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
Should SEO Bloggers & Writers Go Away?
A couple weeks ago, Bill Slawski posted on Twitter asking if SEO writing is dead.
Bill Slawski has been in the SEO industry since the 90s, before even me. :) He writes some of the most detailed and technical SEO posts out there, more than almost anyon…
Google’s New Content API For Google Shopping
On Friday, Google announced they launched a completely new Content API for Google Shopping…
Google AdSense Responsive Ad Unit Performs Well
10 months ago, Google introduced, in beta, the AdSense responsive ad unit – it is still in beta, but many publishers have adopted it on their responsive design web sites.
A responsive ad unit works on sites that are responsive…
My Site Is Boring. How Do I Get Links?
The topic of getting links to boring web sites or web sites that compete with dozens or hundreds of other web sites is not new…
Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to “pay to play.”
Google Updates Site Move Guidelines
Google has updated their guidelinesto help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more.
SearchCap: Doodle 4 Google Winner, Right To Be Forgotten Disclosure & World Cup Ads On Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014 Did you know that your paid search ads are susceptib…
LinkedIn Revamps Search With New ‘Galene’ Architecture
LinkedIn’s 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture.
Google Will Alert Searchers About ‘Right to Be Forgotten’ Link Removals
Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that “inadequate, irrelevant or no longer relevant” links be taken down.
Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place
Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children’s logo design competition.
How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard…
Please visit Search Engine Land for the full article.