Are You Getting Tired Of Google’s World Cup Doodles?
Starting on June 12th and likely through July 13th, a full month, Google will be showcasing tons of different Google Logos, Doodles, for the World Cup. In fact, they may even change throughout the day, depending on who is playing who and at what time…..
Google On Mobile Redirection: Use 302 Redirects
A couple weeks ago, Google has vastly improved their site move documentation…
Google Study: Search Ads Improve Top-Of-Mind Awareness
Google announced a new study they are behind with Ipsos MediaCT where they show how search ads not just improve conversions but also improve brand awareness…
Yandex Strips Search Query Data, Goes 100% Not Provided
At the heels of Google and Yahoo, and Bing’s tests, Yandex, the largest Russian search engine has dropped out all search query data from the referrer. That means…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.
SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data Yandex announced (in Russian) today that they have now went 100% secure, encrypting all…
Please visit Search Engine Land for the full article.
Yandex, The Big Russian Search Engine, Goes 100% Not Provided
Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the…
Up Close @ SMX Advanced: Amazing Paid Search Tactics
Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips. Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard…
Please visit Search Engine Land for the full article.
Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile
Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and…
Please visit Search Engine Land for the full article.
9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate
Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines. Simply increasing your click-through rates on the organic rankings you’ve already achieved can increase sales and revenue, even without…
Please visit Search Engine Land for the full article.
Google Previews New AdWords Policy Center, Will Go Live September
A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Cente…
Addressing Thin Content
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus.
Google Maps Pokémon Winners Get Awards: It Is…
Remember the Google Maps Pokémon Challenge on April Fools Day? Well…
Google Glass Explorers We Knew We’d Be Mocked By The Daily Show
As you may have seen by now, Google Glass Explorers were on The Daily Show, in a segment named Glass Half Empty. In short, it severely mocks Google Glass owners who were physically targeted for wearing Google Glass…
Google’s New Reconsideration Requests With A Note From Your Reviewer
Last week, we reported that Google is improving their reconsideration request rejections with more feedback.
Well…
Google’s Matt Cutts Said Pay Day Loan Algorithm Rolled Out But Did It?
As I reported from the airport Thursday night at Search Engine Land, Google’s Matt Cutts said the Payday Loan Algorithm was rolling out but truth is, I haven’t seen signs of it.
In fact, I’ve asked many folks in the black hat and spammy categories abou…
Screen Shot Of Google’s New Rejection Notices For Reconsideration Requests
At SMX Advanced last week, Google’s head of search quality, Matt Cutts, announced that they will be revising their reconsideration requests rejection noticed with more detailed responses in some cases. We’ve now located an example of the new rejection notices, as shared by…
Please visit Search Engine Land for the full article.
World Cup 2014 Google Logo: Day 5 Goes To The Fans
Today’s Google logo is another to celebrate the FIFA 2014 World Cup. It is the fifth in a series of World Cup logos Google has posted since the first one last week to mark the tournament’s kick-off. “The football/soccer craze is making waves for…just about everyone,”…
Please visit Search Engine Land for the full article.
Search Engine Basic Concepts
Baffled by search engines and how they work? Not technical in orientation? Here’s a layman’s level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality.
World Cup 2014 Google Logo Gets Father’s Day Treatment On Day #4
Today’s Google logo continues the site’s celebration of the World Cup with a Father’s Day themed animated illustration as the tournament enters day four. The Google Doodle team has turned the two “Os” in Google into a father-son pair, each wearing matching green…
Please visit Search Engine Land for the full article.